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GTM Operations Manager

New York, NY

ABOUT US

E-commerce got real-time data infrastructure decades ago. Physical stores still have not. RADAR is changing that.

RADAR is building the data infrastructure layer for the physical world, starting with retail. Our hardware-enabled SaaS platform uses proprietary overhead sensors, software, and AI-powered analytics to locate every product in a store, continuously, down to the fixture. We are deployed across 1,400+ stores with retailers including American Eagle Outfitters and Old Navy, processing tens of billions of real-world events every day, delivering 99%+ accuracy in complex, noisy environments - at fleet scale.

RADAR is one of the best-funded companies in retail technology, backed by a recent Series B financing at a $1 billion valuation. Inventory accuracy is only the beginning. We believe RADAR can become foundational infrastructure for the physical economy, powering new AI-driven commerce experiences across retail and beyond.

Join us if you want to work on a large, unsolved, technically challenging problem with an ambitious team building category-defining technology.

OUR VALUES

  • Mission-Driven: We're transforming retail with cutting-edge technology and building something that truly matters.
  • Collaborative Team: We thrive on curiosity, shared goals, and solving complex problems together.
  • High Impact: You’ll make meaningful contributions from day one and help shape the future of our product and company.
  • Clear Communication: We value honesty, humility, and respectful dialogue—everyone’s voice matters.
  • Balanced Lives: We work hard, but not at the expense of well-being. We respect time, boundaries, and life outside of work.
  • Diverse Perspectives: We believe better ideas come from diverse backgrounds, experiences, and viewpoints.
  • Empathy-Driven Design: We build with deep respect for our end users, listening closely to their feedback and needs.

ABOUT THE JOB

RADAR sells a technically complex platform into enterprise retail. The sales cycle involves multiple stakeholders across IT, operations, merchandising, and finance, each evaluating the platform from a different angle. This role will help drive strategic growth within some of the world’s largest retail brands. 

You’ll help shape how RADAR shows up to enterprise retailers by developing personalized campaigns, supporting product launches, enabling sales teams, and creating compelling industry messaging that resonates with retail decision-makers. From coordinating ABM campaigns and executive outreach to supporting retail events and sales plays, you’ll play a key role in generating pipeline and accelerating revenue across named accounts.

Responsibilities:

Account-Based Marketing (ABM) Execution

  • Support development and execution of ABM campaigns for priority retail accounts
  • Coordinate personalized outreach across email, paid media, events, and sales touchpoints
  • Help map target accounts, buying groups, and key personas (e.g., executive, store ops, IT)

Retail GTM Campaigns

  • Assist in launching solutions tied to retail pain points (inventory visibility, store operations, loss prevention, etc.)
  • Coordinate campaign calendars aligned to retail cycles (NRF, holiday, back-to-school)
  • Ensure consistent messaging across channels and stakeholders

Sales Enablement

  • Work with marketing team to build and organize tailored sales materials (account briefs, pitch decks, one-pagers)
  • Partner with sales to customize messaging for top accounts
  • Drive pipeline generation strategies and support outreach sequences and follow-ups

Content & Personalization

  • Work with marketing to coordinate creation of industry-specific content (case studies, POVs, thought leadership)
  • Help tailor messaging by retailer segment (grocery, apparel, big box)
  • Maintain a library of modular content for quick personalization

Cross-Functional Coordination

  • Align with GTM leadership on priorities
  • Track deliverables across campaigns, launches, and events
  • Ensure tight execution across multiple stakeholders

Events & Field Marketing

  • Support execution of retail events, roundtables, and trade shows 
  • Coordinate pre-event outreach, on-site logistics, and post-event follow-up
  • Help drive meeting bookings and pipeline from events

Performance Tracking & Insights

    • Monitor pipeline health and track ABM and campaign performance (engagement, meetings, pipeline influence)
    • Maintain dashboards and report on account-level activity
    • Provide insights to optimize targeting and messaging

ABOUT YOU

Required:

  • 5+ years of experience in B2B Sales Operations, preferably in SaaS or retail tech
  • Exposure to ABM strategies and enterprise sales cycles
  • Strong project management and organizational skills
  • Familiarity with tools like Salesforce CRM
  • Strong communication skills with attention to detail

Preferred:

  • Experience marketing to retail or commerce organizations
  • Understanding of retail KPIs (sell-through, shrink, inventory accuracy)
  • Familiarity with ABM personalization at scale
  • Experience supporting events and field marketing

WHAT YOU'LL DO

In your first 30 days, you will:

  • Learn Radar’s mission, technology stack and core values.
  • Complete onboarding and security compliance training.
  • Build foundational knowledge of RADAR’s GTM motion, key retail accounts, ABM strategy, and marketing systems/tools.

In your first 60 days, you will:

  • Support execution of targeted ABM campaigns for priority retail accounts and assist with campaign coordination across channels.
  • Work with marketing to develop and organize sales enablement assets including account briefs, one-pagers, and customized pitch materials.
  • Contribute to event and field marketing initiatives, including trade show preparation, outreach coordination, and follow-up activities.

In your first 90 days, you will:

  • Independently manage key components of multi-channel GTM and ABM campaigns targeting enterprise retail accounts.
  • Launch and optimize personalized outreach initiatives aligned to retail buying cycles and strategic company priorities.
  • Build scalable processes for content personalization, campaign tracking, and cross-functional execution.

At RADAR, your base pay is one part of your total compensation package. The expected base salary range for this position is $150,000-$190,000. Individual pay is determined by work location and additional factors,  including job-related skills, experience and relevant education or training.You will also be eligible to receive other benefits including: equity, comprehensive medical and dental coverage, life and disability benefits, 401k plan,  flexible time off, and paid parental leave. The pay range listed for this position is a good faith and reasonable estimate of the range of possible base compensation at the time of posting. 

Research has shown that women & underrepresented minorities are more likely to read lists of requirements and consider themselves unqualified if they don't meet every single one. This list represents what we're ideally looking for, but everyone has unique strengths & weaknesses, and we hire for strength & potential, not lack of weakness.

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