Back to jobs
New

Product Marketing Manager

United States (Remote)

In the time it takes you to read this job description, RapidSOS will have handled ~1,380 emergencies.

At RapidSOS, we are committed to using technology to build a safer, stronger future and working together to save lives. We’re in an exciting phase of growth, welcoming new members from across the globe to our mission-driven, ambitious, and inclusive team. Our work is founded on our values of trust and safety, pioneering, urgency, and purpose over pride, all of which support a company culture where people can innovate, collaborate, grow, and, above all, make an impact. If that sounds like an exciting opportunity, we want to hear from you!

At RapidSOS, we are empowering safer, stronger communities with faster, data-driven emergency response. In partnership with public safety, RapidSOS created the world’s first intelligent safety platform that securely links life-saving data from 540 million+ connected devices, apps and sensors and 200+ technology partners directly to RapidSOS Safety Agents, 911, and first responders globally. The platform is used by over 21,000+ first responder agencies in six countries and supports 171 million+ emergencies each year. Whether there’s an unsafe moment or an emergency, RapidSOS Ready devices, vehicles, homes, or buildings deliver essential data to the right place when it matters most. 

What this role is about:
Are you passionate about bridging the gap between product innovation and the needs of public safety professionals? RapidSOS is seeking a Product Marketing Manager to define and execute marketing strategies that empower public safety professionals with transformative technology. In this role, you’ll work at the intersection of product, sales, and public safety to create impactful messaging, drive go-to-market initiatives, and ensure our solutions resonate with the needs of the public safety community.

You’ll develop a deep understanding of our products and users, create compelling content for our field teams, and foster cross-functional alignment to ensure our messaging is both clear and impactful. This is a perfect opportunity for someone who thrives in a fast-paced, mission-driven environment and enjoys working collaboratively to deliver innovative solutions that save lives.

What you’ll do: 

Go-to-Market Execution

  • Define and execute go-to-market strategies for public safety-focused products.
  • Develop positioning and messaging that resonate with public safety professionals, emphasizing product value and differentiation.
  • Partner with Product and Engineering teams to understand product functionality and simplify complex concepts for the field.

Cross-Functional Collaboration

  • Collaborate closely with Sales, Customer Success, and Product teams to align product messaging and field enablement efforts.
  • Act as the voice of public safety within RapidSOS, advocating for customer needs in product and marketing discussions.
  • Build strong partnerships across teams to drive alignment on priorities and goals.

Field Enablement

  • Create and deliver training materials, sales enablement collateral, and messaging frameworks to empower Sales and Customer Success teams.
  • Support field teams with impactful storytelling, ensuring they are equipped to communicate the value of RapidSOS solutions to public safety audiences.

Insights & Feedback Loops

  • Gather and analyze quantitative and qualitative feedback from the field, customers, and public safety stakeholders to inform product and marketing strategies.
  • Continuously refine product messaging and positioning based on data insights and real-world feedback.

What we’re looking for in our ideal candidate: 

  • Experience: 5+ years of experience in marketing or product roles, including a minimum of 2 years with responsibilities in product marketing, paired with a strong background in the public safety sector.
  • Bias for Action: Proactive self-starter who can push through ambiguity and drive momentum toward important goals.
  • Data-Driven: Comfortable analyzing quantitative and qualitative signals to understand performance and make informed adjustments.
  • Collaboration: Skilled at rallying cross-functional teams toward shared goals and fostering alignment.
  • Technical Understanding: Capable of engaging in technical discussions with Product and Engineering teams and simplifying complex concepts for non-technical audiences.
  • Communication Skills: Strong written, verbal, and interpersonal communication skills with attention to detail.
  • Travel: Ability and willingness for occasional travel (<10%)

Nice-to-have experience (but not required!):

  • Experience with internal training programs for Sales and Customer Success teams
  • Experience with Salesforce and Hubspot

What we offer: 

  • The chance to work with a passionate team on solving one of the largest challenges globally 
  • Competitive salary and benefits and equity participation 
  • A dynamic, flexible and fun start-up work environment with a highly talented team

If you're curious to learn more about RapidSOS, you can check out https://rapidsos.com/blog/ 

Starting pay for a successful applicant will depend on a variety of job-related factors, which may include experience, relevant skills, training, education, location, business needs, or market demands. The salary range for this role is $90,000 - $115,000. This role will also be eligible to receive equity options. #LI-Remote

If you are based in California, we encourage you to read this important information for California residents linked here: https://rapidsos.com/privacy/california/

RapidSOS is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. 

Interested in the role but you don’t meet 100% of the requirements? We’d love to hear from you! We encourage you to apply; we’d be excited to see if your unique skill set and experience could be a match.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in RapidSOS’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.