Product Manager, Digital Product Analytics

Who We Are:

Being naked is the #1 most sustainable option. We're #2.

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this. 

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Hybrid schedule of 3 days in office/week at our Culver City HQ. 

The Role: Product Manager, Digital Product Analytics

Reformation is looking for a Product Manager for Digital Product Analytics. This position sits within the Ecommerce & Growth team and reports to the VP of Digital Product & Ecommerce. The Digital Product & Ecommerce team delivers an exceptional customer experience through feature, content, and site merchandising optimization with the goal of improving conversion rate. This role will also collaborate with the Tech, Customer Insights, Business Intelligence, International, Paid and Lifecycle teams. This role is responsible for both conducting in depth and complex analyses as well as the creation and maintenance of data for both reporting, experimentation and adtech needs. 

What You’ll Do:

Reporting & Analysis 

• Ad hoc deep dive analysis to better understand the root of conversion trends and find opportunities
• Enable weekly reporting for all aspects of the ecommerce funnel 
• Page speed reporting that ties business trends to changes in page speed performance and can inform Tech roadmaps/root cause analysis 

Data management 

• End to end ownership of Google Analytics and FullStory platforms including contracts, enhancements, bugs and maintenance. This includes: 
• Enabling new tracking to help diagnose business trends and to track new features in collaboration with the Digital Product Management team
• Migrating GA4 tags to to server side GTM for more robust tracking 
• Identifying tracking bugs and working with Tech to resolve and prevent them  
• Retiring old tracking to help manage page speed, tech debt/overhead, and costs.  
• Subject matter expert on the dataLayer including troubleshooting issues as well as writing and UAT-ing tickets for Tech  
• Full ownership of Google Tag Manager including enabling and maintain tracking related tags 
• Collaborating in internal BI team to ensure data quality and exposure of GA data to broader data ecosystem to maximize insights across the organization 

AdTech & Segmentation 

• Collaborate with Paid and Lifecycle teams on data collection on the site and leveraging the dataLayer to optimize channel performance. Examples may include enabling new locations of marketing opt-ins or implementing a new ESP. 
• Work across Tech, Paid and Lifecycle teams to update and/or create new catalog feeds used in performance marketing. 
• Work with Tech to maximize customer identification for use across performance marketing and to create unique site experiences (e.g. acquisition offers, site merchandising, and homepage content). 

Experimentation

• Manage the A/B testing program from calendar to execution. 
• Field test ideas from Digital Product team, forecasts test length, and setup tests within the testing tool in collaboration with Tech and the Digital Product team. 
• Refine A/B best practices to improve agility / speed to market. 

What You’ll Need:

• Available to work a hybrid schedule of 3 days in office/week at our Culver City HQ. 
• 6-8 years work experience in data management and analysis in an ecommerce setting 
• Technical Prowess: Deep understanding of the datalayer, tag management solutions (e.g. Google Tag Manager or Adobe Launch), marketing catalog feeds and related feed aggregator solutions (e.g. Go Data Feed, Fusepump, Feedonomics). Experience with A/B testing tools such as VWO or Optimizely.  
• Analytical & Data-Savvy: You have strong data analysis and quantitative skills, including setting a clear hypothesis, comfort working with complex data sets, and proficiently executing analytics and/or research to uncover insights and inform decision-making. Proficiency in Excel / G-Sheets and web analytics platforms (e.g. Google Analytics or Adobe), and SQL are a must. Experience with visualization tools (e.g. Looker) and dbt is a plus.
• Strategic Instincts: You make connections across different sources of information and understand how your insights tie to business objectives and strategic opportunities. You focus on what’s most impactful vs what’s interesting. 
• Excellent Communicator: Clear and compelling with both written and verbal communication. Proven track record of translating raw data into actionable insights, presenting and communicating across all levels of the organization, and ability to adjust your style based on the situation or audience. 
• Adaptable & a Self Starter: You take initiative and solve challenges proactively—knowing when to push forward independently and when to seek input. You have the flexibility to adjust quickly, shift between topics & projects, & deliver outstanding work in a fast-paced, sometimes ambiguous, and continuously evolving environment.

Who You Are:

• You are a strong leader with superb interpersonal and collaboration
• You are detail oriented with the ability to maintain a strategic perspective 
• You are deeply curious and motivated to make digital products
• You thrive in a fast-paced environment
• You are motivated, dynamic, strategic, and results-driven 
• You collaborate effectively with cross-functional teams and business

Compensation:

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $95,000 – $135,000 + 10% bonus eligibility, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

This role may also be eligible for an annual discretionary bonus based on a range of factors, including company performance, department goals, and individual contributions. Bonus amounts and eligibility are not guaranteed and are determined at the company’s discretion.

Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

Benefits & Perks:

• Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees. 
• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds. 
• We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
• You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees care about so we donate to community efforts on a yearly basis. 
• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.

If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.

Still don’t know if you should apply? We get it—studies show that many women and individuals from historically underrepresented communities hold back from applying unless they meet every single requirement. At Reformation, we’re all about growth, not gatekeeping. If you’re passionate about the role and excited about making fashion more sustainable, we’d love to hear from you. If this role doesn’t totally excite you, consider applying to our general application.

Want some more?! - Sustainability, Forbes, Fast Company

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