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Field Marketing Manager

Remote

RegScale is a continuous controls monitoring (CCM) platform purpose-built to deliver fast and efficient GRC outcomes. We help organizations break out of the slow and expensive realities that plague legacy GRC tools by bridging security, risk, and compliance through controls lifecycle management. By leveraging CCM, organizations experience massive process improvements like 90% faster certification times, and 60% less audit prep time. Today’s expansive security and compliance requirements can only be met with a modern, CCM based approach, and RegScale is the leader in that space.  

Position:

The Field Marketing Manager will build and execute strategic marketing programs that connect with new target buyers, create opportunities, and accelerate pipeline. This is an IC role to plan, drive, promote and implement highly effective marketing campaigns, which include participation in key industry trade shows, local events, co-sponsored partner-lead activities, and virtual engagements. The FMM will be a partner to our sales team to determine key events, handle attendance from start-to-finish, and prove return on investment (ROI) for these engagements.

Position must be a US Citizen and is subject to a background check and unannounced drug testing requirements. Position is remote first with a preference for candidates located near one of our offices and will require occasional travel. We recognize that marketing is vital to our company's success, and we have created a generous compensation package that includes a competitive salary with stock options to help us recruit the most exceptional talent. If you're ready to help redefine and entire industry, we are excited to have you on our team.

Key Responsibilities:

  • Sales/Marketing Alignment: Work closely with AEs and regional Sales Directors to build marketing plans based on strategies and tactics that work well in each region to drive new leads, grow pipeline, and accelerate deals to close.  
  • Partner and Channel: Manage campaigns and programs with our channel and GTM partners.  
  • Campaign Development: Help AEs and BDRs segment their territory, and plan, execute, iterate ABM campaigns based on those segments.  
  • Event Coordination: Plan and manage field events, including webinars, roundtables, and industry conferences to increase visibility and engagement and drive pipeline. 
  • Operations: Work closely with Digital and MOPs on campaign performance, reporting, and well as automation assets, including emails and nurture campaigns.  
  • Lead Follow-Up: Partner with BDRs on pre- and post-campaign strategies to ensure success.  
  • Project Management: Work with the entire marketing team to ensure campaigns are on track and teammates are meeting launch deadlines.  
  • Performance Analysis: Constantly measure performance against expectations; suggest and implement additional strategies to assist in meeting our marketing goal 

Required Skills

  • A passion for startups, a focus on outcomes over process, and a roll-up-your-sleeves attitude. 
  • Strong track record of successfully building marketing programs that drive quota attainment. 
  • Proven tactics to promote collaboration with AEs while holding them accountable for SLAs. 
  • Multi-tasker with the ability to manage competing priority deadlines with strong project management skills.  
  • Experience in cybersecurity and working knowledge of field marketing targeting CISOs  
  • Strong analytical and communication skills to drive alignment and deliver results. 

Preferred Skills

  • Knowledge of Monday.com
  • Proven track record of building up an ABM program 
  • Experience managing marketing agencies 

Education/Training, Qualifications, and Certifications:

  • 8+ years of experience in marketing, with a strong focus on Events and Field. 
  • PCM (or equivalent) is a plus  
  • Must be a US Citizen capable of passing a background check

 

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