Event Marketing Specialist

Relay is the Intelligent System of Action for the physical economy. While the digital revolution has often left the deskless workforce behind, we are closing that gap by transforming analog frontline operations into a data-rich, AI-powered ecosystem. We aren't just selling radios, we’re building the digital foundation for the 80% of the global workforce that doesn't work at a desk.

Why Join Relay?

• A Proven Winner: Join a hyper-growth company trusted by over 10% of the Fortune 500, continuing to move upmarket with massive impact.
• High Value, High Impact: With 47% of our revenue from $100K+ ARR customers and 135% Net Revenue Retention (NRR), you'll be joining a company rooted in value creation.
• Market-Leading Innovation: The Relay platform captures 1 billion new data points weekly and features award-winning AI tools like TeamTranslate™, with 500% YoY growth.
• World-Class Leadership: Our stellar leadership team is built to help us scale toward our next major milestones.
• The Relay Culture: We’re dedicated to helping you do the best work of your life (BWIML), investing in your growth through L.I.T., living our CHASE values, and learning from incredibly talented, supportive teammates who make the work (and the wins) better every day.

Now, here’s what we’re building, and where you come in.

 

Role Overview:

As an Event Marketing Specialist, you will be the driving force behind our brand’s physical and virtual presence. You aren't just a planner; you are a strategist who understands how to turn a live experience into a measurable pipeline of leads and brand loyalty.

From managing large-scale industry trade shows to executing intimate executive roundtables, you will handle the logistics, promotion, and follow-up strategy for our entire event calendar across the United States.

What You'll Do

• Research potential tradeshows over a variety of segments, including attending discovery meetings, requesting quotes and pulling together contracts.  
• Develop and execute a comprehensive event marketing calendar that aligns with company-wide sales and brand objectives.
• Lead all aspects of event logistics, including vendor management, ordering, shipping/drayage, and on-site setup and takedown.
• Partner with the marketing operations team to create multi-channel promotional campaigns (email, social media, paid ads) to drive registration and attendance.
• Track and report on key performance indicators (KPIs), including Cost Per Lead (CPL), attendee engagement, and attributed revenue, to prove ROI.
• Work closely with the Sales/SDR teams to ensure seamless lead hand-off and timely post-event follow-up.

What You'll Have

• 2–3 years of experience in event marketing, corporate events, or field marketing (B2B experience preferred).
• Exceptional written and verbal communication skills; ability to pitch sponsorship opportunities to senior leadership.
• High degree of organization with the ability to manage multiple moving parts without losing sight of the "big picture."
• Ability to travel within the United States when needed, up to 50%

Nice to Have

• Experience working with event management companies (Cvent, Freeman, GES and others)
• Experience working with project management tools (Asana)
• Experience navigating and working within CRM Tools (Hubspot)

 

About Relay | Culture, Benefits & Perks

Our culture hinges on Relayers getting LIT up in an environment that fosters Learning, Impact, and Teamwork, where we CHASE the best work of our lives. We call this BWIML (Best Work In My Life).

At Relay, we offer:

• 100% Paid Insurance: Health, Dental, Vision, Long/Short Term Disability, and Life Insurance for you and your dependents
• Generous Paid Time Off
• 401(k) Savings Plan + Company Match
• Baby Cash Reward + Paid Parental Leave
• Wellness Perks: If you’re joining our Raleigh-based HQ, you’ll have access to a world-class onsite fitness center with instructor-led classes, plus tennis, basketball, pickleball, and cycling
• Team Events & Culture: From company celebrations to team outings, we work hard and have fun doing it.
• Latest tech, standing desks, and all the tools and software you need to thrive

The future of frontline work is being built here. Come build it with us. We can’t wait to hear from you.