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Manager, Lifecycle Marketing

Brooklyn, NY (Rent the Runway HQ)

About Rent the Runway:

Rent the Runway (RTR)  is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

About the Job:

As a Lifecycle Marketing Manager, you will be instrumental in shaping our customer journey from initial acquisition to activation and retention. You will develop and execute lifecycle marketing strategies aimed at engaging and retaining customers from the early stages of their relationship with Rent the Runway, ultimately driving long-term value and loyalty.

What You’ll Do:

  • Create and QA daily email campaigns, automated flows, SMS, in-app messages, push notifications, and other communication channels to onboard new customers, drive engagement, and encourage desired behaviors.
  • Collaborate and troubleshoot with cross-functional teams, including product, marketing, and customer success, to define key touchpoints and design personalized experiences for customers throughout their lifecycle.
  • Develop and implement lifecycle marketing strategies to optimize the customer journey from acquisition through activation and retention.
  • Segment customer cohorts based on behavior, demographics, and lifecycle stage to deliver targeted and relevant messaging.
  • Analyze data and metrics to evaluate the effectiveness of lifecycle marketing initiatives, identify areas for improvement, and iterate on strategies to drive higher conversion rates and customer retention.
  • Own end to end campaign processes including campaign planning, creative development, deployment, monitoring and performance reporting. 
  • Implement testing strategies, including A/B testing and multivariate testing, to optimize messaging, timing, and channel effectiveness.
  • Monitor industry trends, best practices, and emerging technologies in lifecycle marketing to stay ahead of the curve and continuously innovate our approach.
  • Develop dashboards and reports to track KPIs and communicate performance insights to stakeholders.
  • Continually refine and optimize lifecycle marketing campaigns to meet consumer needs

About You:

  • You have a bachelor's degree in marketing, business, or related field.
  • You have 3-4 years proven experience in lifecycle marketing, customer engagement, or related roles, preferably in a startup or fast-paced environment.
  • You have technical in-platform experience with CRM systems and analytics tools (e.g., Sailthru, Attentive, Looker)
  • You enjoy rolling up your sleeves to problem-solve with cross-functional team members including product and engineering teams.
  • Detail-oriented with strong organizational and project management skills, capable of managing multiple initiatives simultaneously.
  • Strong understanding of lifecycle marketing principles, customer segmentation strategies, and customer journey mapping.
  • You possess a blend of art and science: an analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions, while also being a creative thinker with a passion for innovation.
  • Excellent communication skills, with the ability to craft compelling messaging tailored to different audience segments and lifecycle stages.

 

Benefits:

At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

  • Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
  • Universal Paid Parental Leave for both parents + flexible return to work program  - because we know your newest family member(s) deserve your undivided attention.
  • Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
  • Exclusive employee subscription and rental discounts -  to ensure you experience the magic of renting the runway (and give us valued feedback!).
  • Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
  • 401k match - an investment in your future.
  • Company wide events and outings - our team spirit is no joke - we know how to have fun!
  • Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

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The anticipated base salary for this position is $87,200 to $109,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.

By submitting your application below, you agree that you have read and acknowledge Rent the Runway's Candidate Privacy Policy, found here. 

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