Product Marketing Manager

CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customer's needs. 

Since our inception in 2017, Resident has become one of the fastest growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment.

At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum. 

This is a fully remote position. To be considered for this opportunity you must reside within and have the right to work within the United States.

 

About the role:

We are looking for a Product Marketing Manager to join our Product Team. In this newly created position, the Product Marketing Manager will report to our Director of Product Marketing and be responsible for developing and executing marketing strategies to promote Residents product, defining its positioning and messaging, and ensuring its value proposition is clearly communicated to the target market, working closely with both the product development team, creative team and sales team to drive demand and adoption.

 

 What you'll be doing:

• Ownership of how products get on our website and various sales channels. 
• Ownership of Resident Product Catalog; Driving feature strategy in collaboration with our Admin Product team to improve day to day management of SKUs. 
• Ownership of on site merchandising strategy by using data to determine:
• Product placements, Clearance/Sales, Upsells and Cross Promoted Products.
• Identify and implement improvements to CRM/Owned Marketing as relates to merchandising and product marketing to drive incremental revenue.
• Using Data to inform which products appear where in the customers lifecycle.
• Collaborating closely with Growth / Marketing to determine strategy of selling products off site to drive sales to owned channels. 

 

Qualifications/Skills:

• 3+ years of experience working in product marketing, preferably with a DTC brand 
• Relevant Degree
• Experience working with Consumer-Packaged Goods
• Project management experience, managing workflows in Asana or similar tools.
• Working cross functionally in an organization. 
• A creative problem solver with strong attention to detail.
• Passionate, energetic and a proven track record.
• Strong communicator who can articulate the needs of your audience in a clear, compelling way
• Resourceful and flexible team player with exceptional collaboration skills
• Experience working for a sophisticated ecommerce company (e-commerce/online travel/finance/software) preferred - fast growth, results driven, data driven company
• Ability to apply sound, independent judgment and discretion on matters of substantial importance to the company in performing duties, resolving complex problems, and interpreting policies and regulations
• Strong written and verbal communication skills
• Significant product marketing and development experience
• Deep understanding of market trends and product lifecycles
• Firm grasp of ways to develop strategic product marketing campaigns

Preferred qualifications:

• Extensive experience managing cross functional projects and digital first campaigns.
• Familiarity with project management tools and how to optimize processes
• Experience crafting strong product marketing stories across various channels. 
• Experience within digital product management teams or processes.
• Working directly with Product Managers and Engineers to implement your ideas.

 

What We Offer (subject to eligibility requirements):

• Remote-first workplace (since 2016!)
• Competitive salary
• Annual bonus potential 
• Health, Vision & Dental Insurance 
• HSA company contributions
• 401K with company match component 
• “Take what you need” PTO 
• Wellness benefits
• Online learning resources & training 
• WFH office and cell phone/internet stipend 
• A FREE MATTRESS plus an awesome Friends and Family discount!

 

If you reside in a state or location where pay transparency laws or regulations have been adopted, please read the following: The salary range for this position is $85,000 - $100,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com

Resident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. 

Resident is a privately held company headquartered in San Francisco, CA, with offices in New York City, London, Tel Aviv, and manufacturing operations in Jeffersonville, IN.  Learn more at: https://www.residenthome.com

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