Senior Manager, Paid Search

CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customers’ needs.

Since our inception in 2017, Resident has become one of the fastest growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment.

At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum.

 

To be considered for this remote opportunity, you must reside and be authorized to work within the United States.

 

About the Role:

We’re seeking an exceptional and experienced Senior Manager, Paid Search (SEM) to join our dynamic and accomplished Paid Search team. In this role, you’ll take the lead in crafting and executing cutting-edge paid search strategies that drive customer acquisition and fuel sales growth, while managing large-scale annual budgets (in the eight figures).

This is an exciting opportunity for a self-starter who thrives in a fast-paced, entrepreneurial environment and is ready to make a significant impact. We’re looking for a data-driven marketing professional who can think creatively, bring innovative ideas to the table, and elevate our already successful campaigns to new heights.

You’ll be supporting the Ashley Home business as part of our in-house marketing agency team, where results matter more than buzzwords, and your actions will speak louder than industry jargon. If you’re ready to take ownership, push boundaries, and contribute to the growth of a thriving startup, we’d love to hear from you!

 

What You’ll Be Doing:

• Take full ownership of day-to-day campaign management across multiple Google Ads accounts, including ideation, keyword research, campaign structuring, audience targeting, A/B testing, reporting, and ongoing optimization.
• Manage and execute campaigns across Paid Search, Shopping, Demand Generation, YouTube, and all Bing platforms.
• Oversee Merchant Center product feeds, optimizing data to drive strategic growth in Shopping Campaigns.
• Lead testing methodologies for search and shopping campaigns, including bidding strategies, audience segmentation, ad copy, and landing page experiments.
• Optimize campaigns to deliver results for both online and in-store conversions.
• Manage large monthly budgets, ensuring campaigns meet or exceed sales and revenue goals while maintaining attention to fundamentals like Quality Score and ad copy testing.
• Build and maintain performance reporting to highlight trends, insights, and areas for improvement.
• Develop and implement both short-term and long-term paid search strategies, sharing key findings and recommendations with stakeholders.
• Collaborate with Paid Search managers, creative teams, marketing, analytics, and product teams to test, scale, and grow revenue. This includes managing landing pages in self-service platforms like Unbounce, when applicable.

 

Skills & Qualifications:

• Education: BA in Marketing, Communications, or a related business field is preferred.
• Experience:
• 4+ years of hands-on experience managing Google Ads (AdWords) and Bing paid search/shopping campaigns for B2C e-commerce, including prospecting and RLSA audiences (required).
• Proven expertise with Google/Bing Merchant Center and manual feed development and management.
• Familiarity with modern account structures, automated bid strategies, consolidated account frameworks, DDA attribution models, portfolio bid strategies, etc.
• Deep knowledge of the Google Ads ecosystem, including algorithms, bid strategies/techniques, measurement tools, and Google Analytics 360 (required).
• Strong analytical mindset with the ability to optimize campaigns based on data and solve complex problems.
• Demonstrated success in launching, building, tracking, scaling, and optimizing new accounts.
• Experience in attribution, tracking, testing, and campaign reporting.
• Technical Skills:
• Experience with Google Campaign Manager and Looker is a plus.
• Experience managing large product feeds (100,000+ SKUs) is preferred.
• Attributes:
• A track record of measurable success in running performance-driven paid search campaigns.
• Self-motivated with the ability to work independently and collaboratively in a team setting.
• Strong attention to detail, organizational skills, and the ability to manage multiple priorities.
• A passion for continuous learning, staying current with SEM trends, and sharing knowledge with teammates in a constructive and inspiring way.

 

What We Offer (subject to eligibility requirements):

• Remote-first workplace (since 2016!)
• Competitive salary
• Annual bonus potential
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• “Take what you need” PTO.
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!

 

If you reside in a state or location where pay transparency laws or regulations have been adopted, please read the following: The salary for this position is $125,000-$135,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com

Resident is a privately held company headquartered in San Francisco, CA, with offices in New York City, London, Tel Aviv, and manufacturing operations in Jeffersonville, IN.  Learn more at: https://www.residenthome.com.

Resident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Resident is proud to be a Remote-first company and maintains policies to support our unique flexible work location culture. However, there are a few important parameters to our work-from-home-culture: While we currently employ Residents in over 30 US states and 3 countries, if you are hired, you may be restricted to working from the state or country in which you currently reside, unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role. As with anything, we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire, if applicable, and the extent any other restrictions apply to a particular role. We reserve the right to deny relocation requests post-hire for any reason.

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