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Director Of Demand Generation

Washington, DC Metropolitan Area

Resonate is a leading AI-driven consumer intelligence company that helps brands, agencies, and organizations truly understand their audiences. We provide rich, real-time data on consumer motivations, values, and intent, enabling more precise targeting, personalization, and engagement. By uncovering the “why” behind consumer decisions—why they choose, buy, and churn—we help marketers maximize ROI, improve retention, and build stronger, more profitable customer relationships.

We’re looking for a strategic and execution-driven Director of Demand Generation to lead our digital and traditional acquisition strategy across key B2B segments — including brand marketers, media agencies, and enterprise platforms. This leader will own the full-funnel demand generation engine, from top-of-funnel awareness to pipeline acceleration — all backed by a world-class proprietary dataset and real-time consumer intelligence.

If you're a data-obsessed growth marketer, energized by owning pipeline creation and building scalable, repeatable campaign programs, this is your opportunity to make an outsized impact.

What You’ll Do

  • Own and scale the demand generation engine to drive qualified leads, pipeline velocity, and new customer acquisition.
  • Develop and execute full-funnel campaign strategies across digital, field, ABM, partner, and content channels.
  • Build and lead a team of campaign managers and growth marketers with clear KPIs and agile processes.
  • Collaborate with Sales, Product, and RevOps to align ICP targeting, messaging, territory plans, and funnel strategies.
  • Optimize spend and performance across paid and owned channels to deliver scalable CAC and high ROI.
  • Implement an attribution model and analytics dashboard to track multi-touch influence and campaign ROI.
  • Launch innovative campaign pilots, creative experiments, and audience personalization tactics.

What You’ll Bring

  • 6+ years of B2B demand generation experience in high-growth SaaS, martech, adtech, or DaaS companies.
  • Proven success owning pipeline targets and executing campaigns that drive revenue.
  • Experience managing and mentoring high-performing teams in a fast-paced environment.
  • Hands-on expertise across search, paid social, display, CTV, ABM, events, email, and direct mail.
  • Strong data fluency; skilled with Salesforce, Pardot, ZoomInfo, Tableau, and Excel.
  • Excellent storytelling and positioning instincts.
  • Strong collaboration skills across Sales, Product Marketing, and Customer Success.

Benefits

Besides the opportunity to work with smart, fun, hard-working Resonate employees, you will have uncapped growth potential, a work/life balance, and a competitive suite of benefits.

Location

At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.

Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C. Join us and be part of a team that’s changing the industry!

Our EEO Statement:

Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.

Find out more about our story at www.resonate.com.  

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