Sr Manager Content and Social Media

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

You can learn more about us at www.riversidenaturalfoods.com.

At MadeGood, we’re not just selling snacks, we’re building a lifestyle brand rooted in connection, culture, and purpose. Powered by our Made For More platform, we’re on a mission to create content that fuels life, sparks conversation and makes an impact.

We’re looking for a Senior Manager Content & Social Media to lead our 360 strategies across the U.S. and Canadian markets. This is a pivotal, high-visibility role for a strategic leader who’s fluent in social, tapped into culture, and driven by storytelling. You’ll work in partnership with the Creative Director to oversee how our brand shows up across owned, earned, and paid channels helping to build the vision, strategy, and output of a nimble team and best-in-class partners.

You’ll drive: Strategy, storytelling, 360 planning, community, and cultural relevance.
Your superpowers: Sees patterns like a brand psychic, keeps content sharp, and scroll-stopping, pop culture is your second language and you bring team captain energy.

How You’ll Make an Impact:
Content Strategy & Planning

• Lead the 360, always-on content strategy across U.S. and Canadian markets anchored in storytelling, optimized by insights, and fueled by culture.
• Turn brand goals into actionable content plans that drive awareness, trial, and emotional connection.
• Own the editorial calendar across all touch points: social, digital, partnerships, and Always On.
• Partner with cross-functional teams (Creative, Media, Influencer, CX) to deliver cohesive, scroll-stopping content.
• Oversee execution from briefing to final asset ensuring work is on brand, on time, and relevant.
• Continuously optimize using performance data and real-time insights.
  
  

  Social Leadership & Community Strategy

  • Own our organic social strategy across Instagram, TikTok, LinkedIn, Pinterest, Meta, Podcasts and emerging platforms.
  • Develop platform-native content that drives engagement, growth, and cultural relevance for both organic and paid content.
  • Jump on culturally relevant trends and have a bias towards action.
  • Set the tone for community engagement turning followers into fans through UGC, conversation, and connection.
  • Leverage social listening and trend tracking to inform content decisions and brand voice.
  • Guide day-to-day community management through oversight, insights, and strategic direction across all relevant platforms.
    
    

    Always-On Cultural Relevance

    • Keep the brand fresh and tapped in—tracking trends, formats, and conversations that matter.
    • Ensure MadeGood consistently shows up in real moments—relevant, modern, and made for today’s consumer.

    Team & Partner Management

    • Lead a team of internal contributors and external creators, freelancers, and agency partners.
    • Set the bar high ensuring all work is bold, brand-building, and delivered with excellence.
    • Manage budgets, timelines, and approvals across content workstreams.

      Performance & Reporting

      • Define KPIs and success metrics for content and social.
      • Deliver regular reports with actionable insights to guide creative, optimize performance, and fuel growth.
      • Collaborate with Media, CX, and Digital to align on measurement across the full consumer journey.

        What You’ll Bring

        • 7+ years in content, social, or digital brand marketing roles
          • Proven track record building lifestyle brands through storytelling and standout content
          • Deep platform fluency in Instagram, TikTok, LinkedIn, Pinterest, Meta, and what makes each one scroll-worthy
          • Sharp creative instincts with hands-on content production experience
          • Strong team leadership chops managing internal teams, freelancers, and creative partners
          • Podcast experience it a plus
          • Analytical mindset with the ability to turn data and insights into creative gold
          • Proactive, collaborative, and solutions-first across cross-functional teams
          • Passion for culture, community, and bringing big, buzzworthy ideas to life
          • Expert in CMS platforms (e.g., Shopify, Contentful), social scheduling tools (e.g., Sprinklr, Later, Dash Hudson), and AI tools to streamline and spark creative and content development.

What we expect:

• Values-led: You’ll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun. Sometimes, even making granola bars is hard, and life’s too short to take ourselves so seriously that we don’t enjoy the journey.
• Unparalleled experiences and opportunities: We’re still determining who we are and what we can be. Help us shape what this organization will look like and what we’ll offer the world, into the future. This means rolling up your sleeves and sometimes building the process – fast! – while employing it. At Riverside, progress occasionally means proceeding imperfectly, and we’re okay with that, as long as we’re staying true to our values and learning and improving along the way.
• Access to everyone: We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff. Even when employees dress up, they wear steel-toed shoes. So don’t be shy. Speak up, share your ideas and go places you normally wouldn’t – like the plant, or the boardroom.
• Personal development: We’ll support and empower you to chart your own path and reach any heights you set for yourself. Career paths at Riverside are carved by the people walking on them, not dictated by leaders. Count on us to give you the training and tools to grow and progress.
• Gratitude: As a growing business, we can’t always offer formal recognition like awards programs, but we do show our true gratitude and appreciation. At Riverside, we’re all in this together and we value you.

What We Offer:

• Values-led: We don’t cut corners or step on anyone or anything on our way to our summit. There is no winning at all costs here. Every step you take must align with our values, no compromises.
• Courageous determination: As a family-run, rapidly growing business, we are often challenged to find ways to deliver that aren’t obvious or easy. You must be willing to try, ask and answer challenging questions, test and learn, turn over every stone, keep moving forward and help us find a way through. Resourcefulness and grit will be your constant companions at Riverside and will serve you well.
• Humility: We’re a small (but growing) fish in a sea of whales and sharks. We know the products we offer are some of the healthiest and most sustainable, but we don’t brag about it, and know we have a steep path ahead. We pride ourselves in being respectful and supportive of others while shining brightly through our innovative, high-quality products. There isn’t one superstar at Riverside. We take turns leading the way as we climb to the summit.
• Continuous improvement: As a learn-as-we-go organization, we rely on each other to continuously improve everything we touch to make it better, more efficient, more sustainable, and more endearing to customers, consumers, employees, vendors, partners and the community. We own our mistakes and learn from them as we wind our way to the top.

Wait! There’s more!

• Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs!
• RRSP matching or 401k matching for an empowered financial journey
• Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
• Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
• An open concept work environment that embodies our Values

How to Apply:

If you have the commitment to excellence, the energy, the attitude and experience we need, then please submit your resume to careers(AT)riversidenaturals.com with the job title you are applying for in the subject line or click the apply button!

Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.