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Head of Revenue Marketing

San Francisco Bay Area, California ; Walnut, Creek, California

About ROLLER

ROLLER is not your average software-as-a-service company. With a global presence in over 30 countries, we're here to bring some excitement to the leisure and attractions industry and make a difference! Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale, self-serve kiosks, memberships and digital waiver processes.

But here's the best part: our team. We're a group of 300+ highly passionate, enthusiastic, and down-to-earth professionals located all around the world who are all working together to build something truly remarkable. We're aiming high and believe that the possibilities are endless. As we continue to grow globally, we're excited to write our success story and have fun along the way.

We genuinely love what we do, and we're looking for like-minded people to join us on this amazing journey. If you're ready to be part of a dynamic team and make a real impact, come aboard, and let's create some unforgettable experiences together at ROLLER!

 

About the Role

The Head of Revenue Marketing reports into the Head of Marketing and is responsible for leading ROLLER’s demand generation function, ensuring tight alignment with the VP of Sales, VP of Partnerships, and CRO. Act as the central driver of revenue pipeline growth across existing and new markets by crafting, managing and scaling programs that drive inbound and outbound pipeline.

 

What You'll Do

  • Manage a balanced portfolio of pipeline growth initiatives across existing markets and develop coordinated plans to launch into new markets.
  • Foster a culture that values experimentation, data-driven decision-making, and post-mortems to identify and scale growth opportunities.
  • Scale and manage inbound and outbound campaigns and programs, ranging from single-channel initiatives to full GTM motions (BDR, Paid, Organic, ABM, etc.), to hit pipeline targets.
  • Prioritize pipeline issues and opportunities, partnering with the team to design and execute plans to fix, optimize, and scale performance.
  • Manage the customer journey from intent to lead through win and upsell, balancing optimization of existing channels with investment in new channels.
  • Define, build, and evolve processes and supporting technologies—including the use of AI where appropriate—to enable the team to scale through rapid growth.
  • Evolve funnel governance and reporting to meet business needs and clearly communicate investment priorities.
  • Partner with IT, Finance, Sales Operations, and other cross-functional teams to manage marketing and sales handoffs, operations, and governance.
  • Monitor and analyze performance against pipeline, lead, and other marketing goals, as well as historical performance, and continuously implement recommendations for optimization and growth.
  • Collaborate with Corporate Marketing, Community & Events Marketing, and Product Marketing to support pipeline generation goals.
  • Communicate regularly with the Head of Marketing, senior leadership, and Sales leadership on demand generation performance, active initiatives, experiments, and investment decisions.

 

About You

  • 10+ years of Demand Generation and Business Development experience leading in a SaaS company, managing large marketing budgets, building and managing marketing and BDR teams, building and executing effective and efficient pipeline generation programs, and building BDR incentive programs.  
  • Ability to think strategically and with a systematic approach to testing and problem solving 
  • Trusted advisor and influencer to Sales leadership teams and developer of data-driven strategies and programs in matrix organizations.
  • Career focus on delivering measurable marketing ROI with expertise in all aspects of B2B pipeline generation – from digital marketing to fully integrated campaigns with sales. 
  • Demonstrated ability to think strategically & creatively, solve complex problems in a highly organized approach, as well as the ability to execute and effectively drive results
  • Resourcefulness; ability to influence and collaborate with both internal team members and external partners
  • Excellent analytical, communication, interpersonal and presentation skills; must be action-oriented
  • Team player with a collaborative approach who shares success
  • Bachelor’s Degree or higher in communications, marketing, math, economics, or relevant discipline.

 

Perks!

  • You'll get to work on a category-leading product that customers love in a fun, high-growth industry! Check our Capterra and G2 reviews.
  • 4 ROLLER Recharge days per year (When we hit our goals each quarter, we take a well-earned day off together to relax, recharge, and celebrate our wins).
  • Engage in our 'Vibe Tribe' - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns...you name it. We're willing to make it happen!
  • Team Member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
  • 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
  • Work with a driven, fun, and switched-on team that likes to raise the bar in all we do!
  • Individual learning & development budget plus genuine career growth opportunities as we continue to expand!

 

What You Can Expect

  1. Initial call with our Talent Acquisition Team
    You'll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have.
  2. Interview with the VP of Marketing
    You'll get to meet with the VP of Marketing to learn more about the role & ROLLER whilst also talking through your experience in more detail.
  3. Loop Interviews
    This is where you will get to meet our wider ROLLER team to do a 'vibe check' on us to make sure our culture & vibe meet what you are looking for!
  4. Offer
    If all lights are green and the fit feel right, we'll conduct reference checks and you'll receive an offer to join!

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