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Marketing Manager, Demand Generation

Bay Area, CA

What we do and why we do it

As the leading end-to-end investment platform for single-family rental homes (SFR), our mission is to reinvent investment housing for the benefit of all. . We successfully merge our passion for helping investors build wealth through real estate with cutting-edge technology that transforms the way they do it.

How it’s going (and growing)

With a talented team of 800+ Roofsters, our collaborative, can-do culture is what fuels our growth. In 2022, we closed on our Series E, raising $240 million, and have offices in California, New York and Atlanta. We offer a complete suite of investing solutions for both individual investors, including Stessa (financial and asset management software), RentPrep (tenant screening and placement service for landlords), and Mynd (a tech-powered property management platform for both Retail and Institutional investors).

About the role:
We are seeking a highly motivated and experienced B2B Demand Generation Manager to lead the development and execution of integrated marketing campaigns across multiple channels for our institutional lines of business. This role requires a strong blend of strategic thinking, creativity, project management, and analytical skills. The ideal candidate will have a proven track record in B2B marketing, event management, and collaboration with cross-functional teams such as sales and product development. The B2B Demand Generation Manager will be responsible for driving brand awareness, lead generation, and nurturing through the delivery of successful, data-driven marketing initiatives.

Responsibilities:

  • Campaign Strategy & Execution:
    • Plan, develop, and execute multi-channel integrated B2B marketing campaigns to drive lead generation, engagement, and conversions.
    • Manage the entire campaign lifecycle from concept through execution, optimization, and reporting.
    • Collaborate closely with product teams to ensure campaign messaging aligns with product value propositions and launches.
  • Event Management:
    • Plan, coordinate, and execute in-person and virtual events such as trade shows, webinars, conferences, and workshops.
    • Ensure seamless event logistics, from vendor management and budgeting to audience engagement strategies.
    • Collaborate with sales to maximize lead generation and post-event follow-up.
  • Sales Collaboration and enablement:
    • Work closely with the sales team to align marketing campaigns with sales goals and ensure consistent messaging across the buyer’s journey.
    • Identify and coordinate creation of sales enablement materials with the product marketing team such as case studies, customer references, and presentations to support lead nurturing.
    • Act as a bridge between marketing and sales to drive lead handoff, qualification, and tracking.
    • Use sales and marketing automation tools to track campaign success
  • Project Management:
    • Oversee multiple concurrent marketing campaigns, ensuring projects are delivered on time, within scope, and on budget.
    • Use project management tools (such as Notion) to track timelines, resources, and deliverables.
    • Foster collaboration with internal teams, including content, design, and lifecycle marketing.
  • Data Analytics & Reporting:
    • Track, measure, and report on the performance of marketing campaigns using KPIs such as leads generated, conversion rates, and ROI.
    • Utilize data to continuously optimize campaigns and make data-driven decisions.
    • Provide insights and recommendations to improve future campaign performance.

Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • 3+ years of experience in B2B marketing, with a focus on integrated campaign management and lead generation.
  • Proven experience in event planning and management.
  • Strong collaboration skills with cross-functional teams, particularly sales and product teams.
  • Exceptional project management skills with the ability to manage multiple projects simultaneously.
  • Proficiency in marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce).
  • Analytical mindset with the ability to interpret and act on campaign performance data.
  • Excellent communication, leadership, and organizational skills.

Preferred Qualifications:

  • Experience in Proptech, Fintech or SaaS marketing.
  • Knowledge of private markets or a background in finance / Private Equity or Real Estate.
  • Familiarity with marketing strategies including event management, lifecycle marketing, campaign management.
  • Knowledge of data visualization platforms (e.g., Sigma).

Location:

This position is classified as HYBRID within the Greater Oakland Area with an expectation to be in-office on Tuesdays and Thursdays weekly. 

Compensation

$100,000 - $120,000 annual base salary. The compensation range may be adjusted based on experience and location.

Pay Transparency:

Our compensation reflects several US geographic markets. The base pay for this position represents the expected salary for this position.  Ultimately, in determining your pay it will be based on several factors including location, job-related knowledge, skills, experience and other job related factors.  Roofstock is a total compensation company; the base salary is only part of our total compensation package.

Competitive & Unique Benefits Package:

  • Generous PTO Policy
  • 13 Paid Holidays
  • Volunteer Time Off
  • Paid Parental Leave
  • 401k Program
  • Wellness and home office/cell phone subsidies
  • Robust health, dental, vision insurance, and more

Authorization to work in the U.S. is a precondition of employment and we are unable to sponsor H1-B Visas at this time.

Commitment to Equal Employment Opportunity:

Roofstock is an equal opportunity employer. In keeping with the values of Roofstock, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

 

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