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Email Marketing & Operation Specialist

Austin, Texas

Email Marketing & Operations Specialist

About the Role:

SADA an Insight Company is seeking a highly organized and detail-oriented Email Marketing & Operations Specialist to play a crucial role in driving our marketing and content initiatives. This multifaceted position will be responsible for the strategic execution and operational excellence of our email marketing programs, while also providing essential support in coordinating our content production and ensuring timely delivery of marketing materials. The ideal candidate will have 3+ years of HubSpot experience and a proven track record in developing and executing conversion-focused email campaigns. This supporting role will also help with marketing operations tasks, and effectively coordinating our production calendar using Monday.com.

Responsibilities:

Email Marketing & Operations:

  • HubSpot Experience: Serve as HubSpot support and managing our email marketing.
  • Email Campaign Development & Execution: Plan, build, test, and deploy engaging and conversion-driven email campaigns (newsletters, promotional emails, automated workflows, nurture programs, etc.).
  • List Management: Manage and segment email lists within HubSpot, ensuring data accuracy and compliance with privacy regulations.
  • A/B Testing: Design and implement rigorous A/B tests on email copy, subject lines, calls-to-action, and email design to optimize performance and improve key metrics.
  • Reporting & Analysis: Monitor, analyze, and report on email campaign performance, providing insights and recommendations for continuous improvement.
  • Email Deliverability: Maintain and improve email deliverability and sender reputation.
  • HubSpot Basic Tasks: Execute essential HubSpot tasks including list uploads, report generation, email scheduling, and workflow management.

Production Coordination:

  • Content Matrix Management: Maintain and update content calendars and matrices, ensuring alignment across teams and campaigns.
  • Deadline Management: Proactively track content production timelines and follow up with stakeholders to ensure adherence to deadlines.
  • Project Management (Monday.com & Google Workspace): Utilize Monday.com and Google Workspace (Docs, Sheets, Drive) to manage content production workflows, assign tasks, track progress, and identify potential roadblocks.
  • Cross-Functional Collaboration: Effectively communicate and collaborate with content creators, designers, and other marketing team members.
  • Content Publishing (WordPress): Upload, format, and publish blog posts and other content on the sada.com website using WordPress.
  • Website Content Management: Assist with basic content updates and management on the sada.com website.

Qualifications:

  • Minimum of 3 years of hands-on experience in email marketing and marketing operations.
  • Proven expertise in HubSpot, including email marketing, list management, automation, and reporting.
  • Demonstrated success in developing and executing conversion-centric email campaigns.
  • Strong understanding of A/B testing methodologies and the ability to analyze results to drive data-driven decisions.
  • Experience with basic HubSpot administrative tasks (list uploads, reporting, email scheduling).
  • Proficient in using Monday.com or other project management tools for task management and collaboration.
  • Familiarity with content calendars and matrix management.
  • Basic proficiency in WordPress for content uploading and formatting.
  • Excellent organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
  • Proficiency in Google suite of products (Meet, Drive, Docs, etc.)
  • Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Proactive, self-motivated, and results-oriented.
  • Bachelor's degree in Marketing, Communications, or a related field is preferred.

Bonus Points:

  • Experience with other marketing automation platforms.
  • Basic understanding of SEO principles.
  • Familiarity with web analytics tools (e.g., Google Analytics).

 

About SADA An Insight company

Values: SADA stands for inclusion, fairness, and doing the right thing. From our very beginning, we’ve championed a diverse workplace where we support and learn from each other, amplifying the impact we make with our customers. We’re proud that our teams are composed of contributors who represent a wide array of backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer. Our three core values are the foundation of everything we do:

  1. Hunger
  2. Heart
  3. Harmony

Work with the Best: SADA has been the largest Google Cloud partner in North America since 2016 and, for the eighth year in a row, has been named a Google Global Partner of the Year . This year, SADA was named a Google Cloud Global Partner of the year 2024. SADA has also been awarded Best Place to Work year after year by the Business Intelligence Group and Inc. Magazine, and was recognized as a Niche Player in the 2023 Gartner® Magic Quadrant™ for Public Cloud IT Transformation Services.

Benefits: Unlimited PTO, paid parental leave, competitive and attractive compensation,  performance-based bonuses, paid holidays, generous medical, dental, vision plans, life, short and long-term disability insurance, 401K/RRSP with match, as well as Google-certified training programs and a professional development stipend.

Business Performance: SADA has been named to the INC 5000 Fastest-Growing Private Companies list for the last 10+ years in a row, garnering Honoree status. CRN has also named SADA on the Top 500 Global Solutions Providers list for the past 5 years. The overall culture continues to evolve with engineering at its core: 3200+ projects completed, 4000+ customers served, 10K+ workloads, and 30M+ users migrated to the cloud.

To request reasonable accommodation to participate in the job application or interview process, contact careers@sada.com. SADA complies with federal and state/provincial disability laws and makes reasonable accommodations for applicants and candidates with disabilities.

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