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Director of Strategy (New York)

New York, NY

About Saylor

Saylor is an entertainment-first creative agency based. Founded by former entertainment executives, we set sail in 2021 to build an independent agency that rethinks how brands communicate with today’s audiences.

We believe every brand is an entertainment brand. That is why we craft ideas that move with culture, creating work that earns attention, sparks connection, and builds fandoms that last. Our clients include Netflix, Disney, Amazon, Hilton, Anthropologie, and more.

We’re a tight‑knit crew of creatives, strategists, and makers who collaborate without ego, stay curious, and always show up for one another. We foster a supportive space where diverse perspectives are celebrated, hierarchy never blocks great ideas, and everyone is empowered to jump in, solve problems, and push creative boundaries together.

Position Overview

As the Director of Strategy at Saylor, you will be the visionary leader responsible for shaping and driving strategies that inform the agency's creative brand marketing campaigns. Reporting to a Senior Director of Strategy, you will manage the strategy elements of specific brand campaigns to which you are assigned, ensuring that all our creative work is anchored in forward-thinking, innovative, and impactful strategies that exceed client KPIs. You will partner with team members across creative, production, social and account management to ensure cross-functional alignment, while also spearheading thought leadership initiatives that position Saylor as a first-class creative agency.

In this role, you will be tasked with delivering exceptional results for Saylor’s clients while also forecasting future market opportunities and guiding our long-term strategic vision on your specific accounts. The ideal candidate will possess well-rounded experience in brand marketing, encompassing all things social/digital including organic, paid, and influencer marketing, and be confident in speaking to each of these key pillars. You will influence creative decision-making on your projects, inspiring teams with cultural anthropological nuggets that can be measured. This candidate is agile and innovative, positioning Saylor as a strong social creative candidate in a rapidly evolving marketing landscape, and consistently driving forward first-to-market solutions that reflect a deep understanding of all facets of modern marketing.

Location and Salary

This is a full-time, exempt role based in New York City with a salary range of $140,000-$175,000 depending on experience. This will be a remote role to begin until we open up our New York office sometime in 2026. Then it will become a hybrid role of 2-3 days per week in our office.

Responsibilities

  • Establish and refine the strategic vision for Saylor’s clients, ensuring that all campaigns/projects are aligned with client objectives and the most impactful market opportunities. Drive the development of innovative solutions to complex client challenges.
  • Collaborate with the CEO and senior leadership to influence overall business direction, contributing to both short-term growth and long-term strategic planning for the agency.
  • Serve as the senior-most point of contact for key clients, delivering high-level strategic counsel and ensuring that all client engagements are grounded in strong, results-driven strategies. 
  • Foster relationships with executives at client organizations to elevate Saylor’s position as a trusted strategic partner.
  • Anticipate and interpret industry trends, emerging technologies, and market shifts to position Saylor as a thought leader in creative marketing. 
  • Build and scale a high-performing strategy team, nurturing top-tier talent and fostering a culture of collaboration, innovation, and continuous growth. 
  • Provide mentorship and guidance to team members, ensuring ongoing professional development and alignment with the agency’s evolving goals.
  • Work closely with leaders across creative, production, and account teams to ensure strategic cohesion from concept through execution, encouraging a seamless integration of strategic thinking into all aspects of client deliverables.
  • Develop and implement frameworks for leveraging data and analytics to drive strategic recommendations and measure performance. 
  • Ensure all strategic initiatives are backed by insights, with clear KPIs and performance metrics to assess impact.
  • Identify new business opportunities and lead strategic pitches to drive agency growth.
  • Partner with the business development team to craft compelling narratives and strategic approaches that resonate with prospective clients.

Qualifications

  • 7+ years of experience in marketing, brand strategy, or digital strategy, with a minimum of 2 years in a Director-level role overseeing brand client strategies at an agency.
  • Proven experience leading successful integrated campaign strategy and positioning, including organic social media, paid media, and influencer strategies.
  • Strong expertise in translating business objectives into actionable, insight-driven strategies that achieve measurable results and inspire creative teams.
  • Exceptional executive presence, with the ability to influence C-level stakeholders and provide clear, decisive brand strategy leadership.
  • Collaborates brilliantly with other department team members, striking a balance between strategy, creative, social, and accounts roles within every client facing presentation.
  • Deep understanding of the evolving marketing landscape, with a passion for innovation, creativity, digital cultural anthropology and strategic foresight.
  • Data-savvy, with experience in leveraging analytics and insights to drive strategy and measure success, especially with GWI and Helixa, Quid, and Traackr.

Benefits

We offer a competitive salary, health insurance, 401k, generous vacation, and great opportunities for growth within the company.

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Saylor is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.​​ Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

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