Influence Executive

 

Role Summary:

The Influence Executive is responsible for the day-to-day management and execution of influencer campaigns. This role involves working closely with influencers, clients, and internal teams to ensure campaigns are well-coordinated and delivered effectively. The Executive plays a key role in managing the operational aspects of campaigns, from influencer outreach to performance tracking.

Key Responsibilities:

Influencer Sourcing & Engagement

• • Research and identify influencers who align with the client’s target audience, brand values, and campaign objectives.
  • Develop influencer outreach strategies, ensuring timely and clear communication, negotiation of terms, and coordination of deliverables.
  • Build and maintain strong working relationships with influencers, ensuring they understand campaign briefs and deliver content on time.

Campaign Execution

• • Coordinate the execution of influencer campaigns, including briefing influencers, overseeing content creation, and ensuring timely posting.
  • Ensure all influencer content meets brand guidelines and client requirements before going live.
  • Provide support in troubleshooting any issues during campaign execution, ensuring smooth and timely resolutions.

Content & Asset Management

• • Work closely with influencers and creative teams to ensure that all content is aligned with the campaign’s creative direction and brand tone.
  • Ensure that all required content (photos, videos, stories) is collected, approved, and archived for reporting and future use.

Client Support & Reporting

• • Prepare detailed campaign reports, tracking key performance metrics such as reach, engagement, and conversions.
  • Assist the Influence Manager in preparing client presentations and campaign updates, providing insights and data on campaign performance.
  • Deliver regular updates to clients on campaign progress and address any client concerns or requests.

Team Collaboration & Tool Utilization

• • Collaborate with cross-functional teams (strategy, creative, and digital) to ensure a cohesive approach to influencer marketing campaigns.
  • Utilize Ogilvy’s mar-tech tools (Influence O FEED and OBRIO) to track influencer activities and optimize campaign performance.

Measure of Success

• • Smooth execution and coordination of influencer campaigns, ensuring all deliverables are met on time and within budget.
  • Positive feedback from influencers and clients on campaign execution and communication.
  • Accurate and timely reporting on campaign performance, contributing to data-driven decision-making.
  • Successful identification and engagement of influencers who align with client objectives and campaign goals.

Company Overview – Scanad:

Established in 1982, Scanad operates across three key markets in East Africa and manages brands across Pan-Africa through affiliate partners. Scanad is the first and only award-winning "African Agency" originating from Sub-Saharan Africa. With over four decades of experience, Scanad has developed a sharp understanding of influencing consumer behavior across various industry segments.

Scanad provides a full range of marketing services, including strategy development, creative development, design, digital marketing (including IPO communication planning), and social media management. The agency works with leading global companies such as Unilever, Diageo, Shell, and KLM, as well as prominent African businesses like Safaricom, Equity Bank, KCB, and APA.