Vice President of Content & Distribution

JOB TITLE: Vice President of Content & Distribution

CLUB: Seattle Sounders FC & Seattle Reign FC

DEPARTMENT: Marketing

REPORTS TO: Chief Marketing Officer (CMO)

TYPE: Full Time

FLSA: Salary, Exempt

ROLE: People Manager

 

OUR CLUBS

Seattle Sounders FC and Seattle Reign FC are entering an exciting new era in the pursuit of excellence and a commitment to growth on and off the pitch. Each club has independently forged a rich history of performance while connecting deeply with the community. Our clubs are continually pushing the boundaries of what's possible while fostering an inclusive culture- championing causes and building community connections to expand our reach and impact. Each match is an opportunity to bring together our community, celebrating our resilience, inclusivity, and a commitment to excellence. United in professional dedication- we are two clubs with one shared vision of progress and greatness.

 

POSITION SUMMARY

The Vice President of Content & Distribution is a key strategic leader responsible for overseeing and integrating all aspects of content creation and production for Seattle Sounders FC and Seattle Reign FC. This role is instrumental in developing a world-class content ecosystem that drives fan engagement, enhances the game-day experience, strengthens brand loyalty, and contributes to business growth.

Reporting to the Chief Marketing Officer, the VP of Content & Distribution will lead cross-functional teams across video, digital platforms, game presentation, and broadcast production. This individual will champion creativity, innovation, and collaboration while ensuring all content initiatives are deeply rooted in data-driven strategies and aligned with organizational objectives.

In this role, you will shape the future of how fans experience our brand—both locally and globally—while managing a high-performing team and collaborating across departments to deliver exceptional results.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

Content Strategy & Innovation:

• Define and execute a comprehensive, forward-looking content strategy that aligns with organizational goals, emphasizing storytelling, innovation, and audience growth and engagement across all platforms.
• Identify and implement emerging technologies, trends, and platforms (e.g., AI, AR/VR, fan-generated content) to elevate content innovation and drive fan growth.
• Develop and oversee localized content strategies tailored to each social and digital vertical, and global market, ensuring cultural relevance while maintaining consistent brand messaging and values across all audiences.
• Ensure content resonates across all distribution channels—digital, social, broadcast, and live events—while adapting messaging for global audiences.

Data-Driven Decision Making:

• Leverage advanced analytics, fan insights, and predictive modeling to guide content creation and ensure measurable outcomes in fan engagement, revenue, and brand reach.
• Establish and track KPIs to evaluate content performance, providing regular reports and actionable insights to stakeholders.

Leadership & Talent Development:

• Build and lead a high-performing, collaborative team responsible for video production, game-day content, broadcast production, and digital media strategies.
• Foster a culture of continuous learning and creative risk-taking, ensuring the team remains innovative, adaptable, and aligned with organizational values.
• Design structured development plans for staff growth, creating clear pathways for leadership and skill-building opportunities within the department.

Cross-Functional Collaboration:

• Work cross-departmentally to ensure content is fully integrated with broader business objectives and enhances partner/sponsor value.
• Develop scalable workflows and production frameworks to maximize team efficiency while maintaining creative excellence.

Game Presentation Excellence

• Oversee game-day and live-event content production to ensure a seamless and elevated fan experience, both in-stadium and digitally.
• Partner with Fan Engagement, Partnership Marketing and Operations teams to deliver immersive, innovative, and brand-enhancing presentations that capture the passion and energy of the game.

Emerging Technologies

• Evaluate, implement, and manage AI-driven tools to optimize workflows, automate content personalization, and enhance audience engagement.
• Stay at the forefront of industry advancements, integrating cutting-edge technologies such as augmented reality (AR), virtual reality (VR), and interactive fan experiences into content strategies.

Budget & Resource Management

• Oversee the department's budget, ensuring resources are allocated effectively to deliver high-impact, cost-efficient content initiatives.
• Manage vendor relationships and external production partners to maintain high standards and meet deadlines.

 

QUALIFICATIONS 

• Professional Experience and Leadership: 10+ years of leadership experience in content production and strategy, with a proven track record of cultivating talent, fostering teamwork, and creating a positive, inclusive work environment.
• Industry Alignment: Expertise in digital platforms, live event production, television and film development and programming, video production, and broadcast operations, with a focus on fan engagement and revenue generation.
• Cross-Functional Leadership: Strong cross-functional leadership skills with the ability to collaborate effectively across departments and with external stakeholders.
• DEI Commitment: Demonstrated commitment to diversity, equity, and inclusion, and to living organizational values and our Mission to Create Moments, Enrich Lives, and Unify & Uplift Through Soccer, with a track record of promoting these values in all interactions.
• Exceptional Communication Skills: Strong storyteller with exceptional written and verbal communication abilities, including experience in public speaking, presenting, and building trusted relationships.
• Technology-Driven Approach: Experience implementing AI-driven technologies and leveraging data analytics to optimize content performance.
• Adaptability and Agility: Agile leader, adept at responding to evolving business needs while maintaining brand integrity.
• Innovative and Collaborative: Creative thinker who contributes bold ideas and effectively engages in cross-departmental efforts.
• Building Community: Passionate about building community and uniting through global sport.

 

WORK ENVIRONMENT  

• This role requires regular on-site presence at our Headquarters & Training Facility in Renton, WA, as part of a hybrid work arrangement. Frequent attendance at Sounders FC and Reign FC matches is also expected.
• Employee must reside within Washington state upon date of hire.
• Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed.
• Must be able to facilitate own local travel.
• Must be eligible to work in the US without sponsorship.
• Responsibilities include regular work outdoors and may require standing on feet for long periods of time, as well as some lifting of up to 20 pounds.

 

COMPENSATION, BENEFITS & PERKS

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people by providing the following top-notch benefits.

The annual salary range for this position is $150,000 - $200,000 and eligible for bonus opportunity. Base pay at time of offer will take into account job-related knowledge, skills and experience required for the role, internal equity and market.

Our Total Rewards package for full-time team members includes:

• Comprehensive Healthcare Coverage: We offer 100% employer-sponsored premiums for you and your dependents.
• Generous and Flexible PTO: Our Paid Time Off plan is designed with your well-being in mind, offering unlimited paid vacation.
• Retirement Planning Support: 401(k) retirement plan matching, helping you secure your financial future with ease.
• Inclusive Parental Leave: Our gender-neutral parental leave program provides 12-16 weeks of paid leave, giving new parents the time and support they need during this important life stage.
• Exclusive Perks: Enjoy complimentary tickets to matches, making it easier for you to experience the excitement firsthand.
• Continuous Growth Opportunities: We invest in your learning and development through various programs and resources.
• Community Engagement: We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives, empowering you to make a meaningful difference in the Seattle community.

 

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

We are committed to fostering a diverse and inclusive workplace where every employee is respected, valued and supported. We celebrate our diverse work environment and welcome team members of all backgrounds and perspectives. To that end, if you do not meet every job requirement listed, we still encourage you to apply. We believe your relevant experience and expertise will help us become a high-performing best-in-class workplace for all. Women, gender-nonbinary, people of color, LGBTQIA+ people and people with disabilities are encouraged to apply.

The physical demands reflected in the duties and work environment herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. If you’d like to request an accommodation in the application or interview process, please do so by emailing the SRFC HR Team.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

 

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