Social Media Specialist - Seattle Reign FC

JOB TITLE: Social Media Specialist 

CLUB: Seattle Reign FC

DEPARTMENT: Digital and Content 

REPORTS TO: Senior Manager, Social Media and Content

TYPE: Full Time 

FLSA: Exempt; Salary

TYPE: Individual Contributor

 

OUR CLUB 

Seattle Reign FC is a prominent professional women's soccer team competing in the National Women's Soccer League (NWSL). Known for its dynamic play and passionate fan base, Reign FC has made a significant impact on the soccer landscape since its inception. Reign FC is committed to excellence both on and off the field, fostering a culture of inclusivity, community engagement, and social responsibility. Through various initiatives and partnerships, the club strives to uplift our club, our community and the world, inspiring the next generation of soccer players and fans, as a club that is locally rooted, nationally revered and globally respected.

  

POSITION SUMMARY 

As the Social Media Specialist for Reign FC, you will be the voice behind our social media channels, engaging a global fanbase and deepening connections with both loyal and new fans. You’ll bring stories to life by identifying, creating, and sharing engaging content across various platforms, with a focus on growing and strengthening Reign’s fan community.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Execute day-to-day social media initiatives by developing and posting content on the club’s primary social channels, including: Facebook, X, Bluesky, Instagram, TikTok, LinkedIn and others
• Monitor and engage communication with fans across all social media platforms in real time
• Have a strong handle of fan sentiment across our social platforms at any given moment
• Assist with shared responsibilities of social media, web, and matchday contributors on Reign matchday.
• Provide real-time coverage across social and web of Reign events, community initiatives, and other team events, with the goal to produce compelling content that catches fans’ attention
• Independently film, edit, and produce short-form vertical videos optimized for TikTok, Reels, and YouTube Shorts, utilizing trending sounds, effects, and transitions to maximize engagement.
• Actively engage with players, team staff, and other departments to create organic, behind-the-scenes content that builds authentic connections with fans.
• Collaborate with the team to bring a unique, passionate voice to all digital content, demonstrating enthusiasm for the sport and the club.
• Actively participate in the content creation and planning process by identifying interesting storylines and opportunities. Must be comfortable being proactive in seeking out and pitching content opportunities
• Work closely with Marketing, PR, and Content teams to align messaging and maximize cross-channel impact, bringing fresh ideas to brainstorming sessions
• Develop innovative social programs in coordination with Marketing, Social Impact, and Corporate Partnership Departments that strengthen the club’s brand
• Manage and maintain the monitoring and analytics systems to track social media engagement and results
• Other duties as assigned

 

QUALIFICATIONS   

• 2+ years managing social media for sports or entertainment brands, with a proven record of engaging audiences and meeting objectives.
• Passionate about soccer with knowledge of the sport and culture for authentic fan engagement.
• Deep understanding of social media trends, platform-specific nuances, and digital storytelling, with a natural ability to engage and grow online communities.
• Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Microsoft Office, with an eye for on-brand, visually compelling content.
• Experienced with project management (Wrike, Asana) and social analytics tools (Blinkfire, Zoomph) to track and optimize strategies.
• Knowledge of Adobe Premiere or After Effects a plus for video content creation.
• Proficiency in mobile-first video editing tools (CapCut, Premiere Rush, etc.) and a strong grasp of platform-specific best practices for TikTok and Reels.
• Commitment to diversity, equity, and inclusion, promoting values that unify and enrich lives through soccer.
• Proven success leveraging social media to drive fan growth, engagement, and community.
• Skilled in brand messaging, with expertise in tone, voice, and storytelling that aligns with club identity.
• Creative and strategic, developing innovative digital content and campaigns that enhance fan experience.
• Adaptable and responsive in crafting timely, high-quality content for real-time events.
• Outstanding writing and editing skills under tight deadlines, with a detail-oriented approach.
• Organized, tech-savvy, and proactive in refining workflows and using new tools to improve efficiency.
• Proven ability to build and maintain strong relationships with players, team staff, and internal departments to enhance content collaboration.

 

WORK ENVIRONMENT   

• This role offers a hybrid work arrangement, combining remote work with on-site responsibilities at our Headquarters & Training Facility in Renton, WA and Reign home matches at Lumen Field.
• Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed.
• Must reside within Washington state upon date of hire.
• Must be able to facilitate own local travel.   
• Must be eligible to work in the US without sponsorship. 

 

COMPENSATION, BENEFITS & PERKS

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people.

The annual salary range for this position is $70,000 - $80,000. Base pay at time of offer will take into account job-related knowledge, skills and experience required for the role, internal equity and market.

Our Total Rewards package for full-time team members includes:

• Comprehensive Healthcare Coverage: We offer 100% employer-sponsored premiums for you and your dependents.
• Generous and Flexible PTO: Our Paid Time Off plan is designed with your well-being in mind, offering unlimited paid vacation.
• Retirement Planning Support: 401(k) retirement plan matching, helping you secure your financial future with ease.
• Inclusive Parental Leave: Our gender-neutral parental leave program provides 12-16 weeks of paid leave, giving new parents the time and support they need during this important life stage.
• Exclusive Perks: Enjoy complimentary tickets to matches to experience the excitement firsthand.
• Continuous Growth Opportunities: We invest in your learning and development through various programs and resources.
• Community Engagement: We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives, empowering you to make a meaningful difference in the Seattle community.

 

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

We are committed to fostering a diverse and inclusive workplace where every employee is respected, valued and supported. We celebrate our diverse work environment and welcome team members of all backgrounds and perspectives. To that end, if you do not meet every job requirement listed, we still encourage you to apply. We believe your relevant experience and expertise will help us become a high-performing best-in-class workplace for all. Women, gender-nonbinary, people of color, LGBTQIA+ people and people with disabilities are encouraged to apply.

The physical demands reflected in the duties and work environment herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. If you’d like to request an accommodation in the application or interview process, please do so by emailing the People & Culture Team.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

 

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