Director of Group Sales

TITLE: Director of Groups

DEPARTMENT: Ticket Sales & Service

REPORTS TO: SVP, Ticket Sales & Hospitality

TYPE: Full-Time Regular

FLSA: Exempt 

ROLE TYPE: People Manager

OUR CLUBS 

Seattle Sounders FC and Seattle Reign FC are entering an exciting new era as one soccer family with a shared commitment of excellence and growth on and off the pitch. Each club has independently forged a rich history of performance while connecting deeply with the community. Our clubs are continually pushing the boundaries of what's possible while fostering an inclusive culture- championing causes and building community connections to expand our reach and impact. Each match is an opportunity to bring together our community, celebrating our resilience, inclusivity, and a commitment to excellence. United in professional dedication- we are two clubs with one shared vision of progress and greatness. 

POSITION SUMMARY 

The Director of Group Sales will lead the strategic vision, execution, and innovation of all group ticketing initiatives across both clubs. Reporting to the SVP of Hospitality & Ticketing, this role is responsible for leading a high-performing team of Group Sales Executives, crafting and executing innovative sales campaigns, and curating group experiences that captivate fans, deepen their engagement, and drive revenue growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Lead the group sales strategy to grow ticket revenue through new business, creative group experiences, and targeted outreach campaigns.
• Design and lead incentive-based sales initiatives that encourage proactive outreach and high-value customer interactions.
• Own annual planning, budgeting, and forecasting for group sales.
• Establish sales targets, KPIs, and performance metrics; monitor results and implement performance-improving initiatives.
• Recruit, hire, train, and mentor Group Sales Executives, fostering a collaborative and accountable team environment.
• Provide regular feedback and conduct performance evaluations, while building clear career development pathways for direct reports.
• Cultivate a sales culture centered on innovation, teamwork, continuous learning, and exceeding goals.
• Leverage Salesforce CRM and other reporting platforms to monitor sales pipelines, analyze campaign performance, and identify areas of opportunity.
• Use data and AI-driven insights to improve forecasting, tailor customer engagement strategies, and drive efficiency.
• Oversee the ideation, planning, and implementation of group experiences (e.g., themed nights, in-game activations, on-field moments).
• Work cross-functionally with Marketing, Analytics, and Community Engagement to align group programming with broader club goals.
• Partner with Marketing and Business Strategy & Analytics to refine lead generation, social media targeting, and campaign analysis.
• Contribute to organizational efforts to enhance DEI outcomes and community engagement through inclusive group programming.

QUALIFICATIONS   

• Proven experience leading high-performing sales teams in a fast-paced sports environment.
• Track record of exceeding revenue goals through creative group offerings and full-menu ticket solutions.
• Strong background in crafting impactful fan experiences via strategic outreach and exceptional service.
• Expertise in coaching and developing talent to elevate both team and individual success.
• Demonstrated commitment to diversity, equity, and inclusion, and to living organizational values and our Mission to Create Moments, Enrich Lives, and Unify and Uplift Through Soccer, with a track record of promoting these values in all interactions.
• Proficient in CRM systems, ticketing platforms, Excel, and leveraging AI to optimize sales processes and client interactions.
• Analytical and composed problem-solver, with a detail-oriented and logical approach.
• Highly organized with the ability to prioritize, multitask, and manage dynamic team needs.
• Resilient and adaptable leader committed to high standards of performance and innovation.
• Demonstrated success in using CRM for pipeline management and sales forecasting.
• Comfortable giving feedback, coaching performance, and conducting reviews to support growth.
• Enthusiastic about using AI to modernize sales tactics and elevate fan experiences.
• Exceptional communicator with strong planning and coordination skills for cross-team collaboration.
• Bilingual (Spanish/English) or multilingual preferred.

WORK ENVIRONMENT   

• This role offers a hybrid work arrangement, combining remote work with on-site responsibilities at our Headquarters & Training Facility in Renton, WA and attending matches at Lumen Field.
• Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed. 
• Must reside within Washington state upon date of hire. 
• Must be able to facilitate own local travel. 
• Must be eligible to work in the US without sponsorship. 
• Responsibilities include regular work outdoors and may require standing on feet for long periods of time, as well as some lifting of up to 20 pounds.

COMPENSATION, BENEFITS AND PERKS 

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people by providing the following top-notch benefits.

The annual salary range for this position is $80,000 - $125,000 and eligible for bonus opportunity. Base pay at time of offer will take into account job-related knowledge, skills and experience required for the role, internal equity and market.

Our Total Rewards package for full-time team members includes:

• Comprehensive Healthcare Coverage: We offer 100% employer-sponsored premiums for you and your dependents.
• Generous and Flexible PTO: Our Paid Time Off plan is designed with your well-being in mind, offering unlimited paid vacation.
• Retirement Planning Support: 401(k) retirement plan matching, helping you secure your financial future with ease.
• Inclusive Parental Leave: Our gender-neutral parental leave program provides 12-16 weeks of paid leave, giving new parents the time and support they need during this important life stage.
• Exclusive Perks: Enjoy complimentary tickets to matches, making it easier for you to experience the excitement firsthand.
• Continuous Growth Opportunities: We invest in your learning and development through various programs and resources.
• Community Engagement: We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives, empowering you to make a meaningful difference in the Seattle community.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

We are committed to fostering a diverse and inclusive workplace where every employee is respected, valued and supported. We celebrate our diverse work environment and welcome team members of all backgrounds and perspectives. To that end, if you do not meet every job requirement listed, we still encourage you to apply. We believe your relevant experience and expertise will help us become a high-performing best-in-class workplace for all. Women, gender-nonbinary, people of color, LGBTQIA+ people and people with disabilities are encouraged to apply.

The physical demands reflected in the duties and work environment herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. If you’d like to request an accommodation in the application or interview process, please do so by emailing the People & Culture Team.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

 

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