Senior Principal, Competitive Intelligence

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

 

Senior Principal, Competitive Intelligence - Office of the Chief Commercial Officer 

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions for consumers around the world. Our purpose is to positively impact people’s lives every day in every home around the world.  Headquartered in Needham, MA, with offices across North America, Europe, Asia, and Latin America, we operate in 30+ global markets. Our scaled, diverse, and growing brands - SHARK and NINJA - are globally recognized billion-dollar brands known for category-defining innovation. 

We operate with a unique mindset that drives how we win: 

• Be Rarely Satisfied
• Progress Over Perfection
• Details Make the Difference
• Winning is a Team Sport
• Communicate for Impact 

We don’t follow categories - we build and redefine them. 

SharkNinja is building a new global competitive intelligence capability modeled after the rigor, diligence, and competitive intensity of top-tier Wall Street investment analysts - adapted for a fast-moving operating company. 

The purpose of this function is to: 

• Increase global external awareness and insight generation
• Elevate the quality and intensity of strategic debate
• Improve conviction in commercial decision-making
• Identify inflection points before they become consensus
• Bridge global market intelligence with internal commercial strategy 

This group will serve as a high-leverage insight engine for global Commercial leadership - influencing pricing, portfolio prioritization, retailer strategy, innovation focus, and capital allocation decisions across regions. 

Summary

The Senior Principal, Competitive Intelligence is a global role that will analyze competitive dynamics, category shifts, pricing behavior, and channel evolution across all major regions - North America, EMEA, APAC, and LATAM. 

As the Principal, Competitive Insights Analyst, you will anchor SharkNinja’s global strategic decisions in external reality - not internal narrative - applying a disciplined change-vs-consensus framework across geographies and channels. 

• Identify what is changing globally
• Determine whether the change is structural or temporary
• Assess whether risk or opportunity is underappreciated
• Translate insight into decisive global commercial action 

Core Responsibilities

Global Competitive Intelligence & Market Surveillance

• Develop structured global coverage of priority competitors across regions
• Build competitor profiles that assess:
• Regional pricing architecture and promotional behavior
• Product roadmap differences by geography
• Channel mix evolution (retail, DTC, marketplaces)
• Margin durability across markets
• Geographic expansion strategy
• Monitor shifts in retailer positioning, assortment, and digital shelf presence across global markets
• Identify region-specific inflection points that may signal broader global trends

Global Data Review & Signal Triangulation

• Analyze and synthesize data across multiple regions and markets
• Triangulate across:
  • Global POS and syndicated data
  • Regional retailer portals
  • Public financial disclosures and earnings commentary
  • Analyst research and investor sentiment
  • Supply chain signals and manufacturing footprint changes
• Identify discrepancies between regions and determine strategic implications 
• This role requires comfort interpreting incomplete or uneven global data sets and forming defensible conclusions.

Change vs. Consensus Analysis (Global Lens)

• Operate with a disciplined question - what is changing globally versus what the market assumes
• Identify where competitor performance diverges across regions
• Distinguish localized noise from global structural shifts
• Evaluate global category momentum versus regional cyclicality
• Assess whether certain regions represent early indicators of broader trends 

Strategic Pressure Testing (Enterprise-Level)

• Stress-test global pricing strategies and promotional intensity
• Evaluate portfolio bets across markets
• Assess global risk concentration
• Develop scenario frameworks outlining regional upside/downside implications
• Support global Commercial leadership with alternative strategic viewpoints

Executive Insight Delivery

• Deliver concise, answer-first global briefings to the CCO and senior leadership
• Develop recurring global dashboards and early-warning systems
• Provide region-specific breakdowns alongside enterprise-level implications
• Translate global insight into clear commercial actions 

Cross-Functional & Cross-Regional Integration

• Partner with Global Sales teams, Regional Commercial leaders, Marketing, Finance, Product Development, Supply Chain & Investor Relations
• Ensure regional insights inform enterprise strategy and vice versa
• Maintain alignment between global competitive dynamics and internal execution 

Success Metrics

This role rewards insight impact, rigor, and speed - globally.  Performance will be measured by: 

• Speed and accuracy of identifying global competitive shifts
• Quality and clarity of global insight generation
• Influence on enterprise-level commercial decisions
• Ability to detect region-specific signals before they scale
• Elevation of global strategic debate quality 

Qualifications

Required Experience 

• 2-4 years of experience in:
  • Investment Banking
  • Equity Research
  • Hedge Fund / Asset Management
  • Corporate Strategy or Competitive Intelligence with strong analytical rigor 

Analytical & Technical Capabilities 

• Strong financial modeling and economic analysis skills
• Ability to compare competitor economics across regions
• Structured, hypothesis-driven thinking
• Comfort working with imperfect global data
• Advanced Excel proficiency
• Executive-ready PowerPoint storytelling 

Preferred Experience 

• Experience analyzing multinational businesses
• Familiarity with global POS and syndicated data platforms
• Exposure to cross-border pricing strategy and channel dynamics
• Experience working in global or multi-regional organizations 

Mindset & Behavioral Expectations 

• Think globally and operate with external orientation
• Are motivated by identifying mispriced or misunderstood reality
• Value being right early over aligning with consensus
• Challenge assumptions constructively
• Thrive in high-accountability, high-visibility environments 

Why This Role Matters 

Competitive advantage is built on clarity and speed - at a global level.  This role strengthens SharkNinja’s ability to: 

• Anticipate global competitive moves
• Detect regional signals before they scale
• Allocate resources with higher conviction
• Elevate enterprise-level decision-making intensity
• Move faster than global competitors 

This is an opportunity to bring investor-grade analytical rigor into a high-growth global operating company - with direct visibility into enterprise strategy.