Job Application for Marketing Manager at SharkNinja

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About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Our Purpose
Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

About the Role
The Marketing Manager will serve as a true business owner and category expert — consumer-obsessed, analytically sharp, and globally minded. Driving strategy from conceptualization through launch and beyond, this role sits at the intersection of product, brand, and commercial execution. The right candidate synthesizes insights into action, leads cross-functional teams with confidence, and is equally at home shaping a product roadmap as they are running a global launch.

Responsibilities

Strategy & Category Leadership Own the category — pricing, positioning, competitive landscape, portfolio architecture, and roadmap — translating consumer and market insights into strategies that drive rate of sale. Develop breakthrough claims, pricing strategies, and brand positioning that increase marketability and maximize sales. Serve as the cross-functional quarterback, aligning global teams and tracking performance with a full P&L mindset.

Consumer & Competitive Intelligence Champion the consumer in every decision. Partner with Consumer Insights to validate messaging, drive rigorous CI testing, and ensure claims are defensible and compelling across global markets.

Commercial & Retail Readiness Drive end-to-end readiness across packaging, detail pages, and retail surfaces. Arm the sales team with the tools, stories, and sell-in materials needed to win at shelf globally — in partnership with Sales and Trade Marketing.

Go-to-Market Execution Lead global launch programs from brief to market, coordinating across IMC, creative, media, social, PR, SEM, CRM, and retail. Develop worldwide messaging and assets across packaging, digital, in-store, and advertising — ensuring brand consistency from hero content through performance channels.

What You Bring Deep category expertise and a consumer-first mindset. Equal strength in upstream strategy and downstream execution, with the agility to move between both. Broad marketing experience spanning brand strategy, product commercialization, packaging, retail, DTC, and global go-to-market. Strong analytical, communication, and project management skills across complex cross-functional organizations. A track record of turning insights into winning products and campaigns — and a drive to keep raising the bar.

Requirements

8+ years of marketing experience in CPG or consumer products

Experience owning roadmap, pricing, portfolio strategy, and retail readiness

Proven track record in product commercialization and global launch execution

Strong creative strategy, claims development, and consumer insights experience

Degree in Marketing or related field; MBA preferred
Local to Needham MA HQ, we are on site 3x a week (No relocation support)

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$78,800 - $160,900 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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SharkNinja, Welcoming Everyone

At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace.

We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record.

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None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process.

The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion.

You can review our privacy statement at this link: Candidate Privacy Notice.

You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here

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Marketing Manager

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