Manager, Media (Local Markets)

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

We are seeking an energetic and results-oriented Manager, Media to join our expanding local and regional Media teams.

DAY-TO-DAY MEDIA MANAGEMENT

•    Develop and implement multi-channel media plans for Mexico, aligned with brand objectives, product priorities, and marketing goals.
•    Work closely with internal stakeholders to define campaign objectives, audiences, budgets, KPIs, and media targets.
•    Connect upper- and lower-funnel media activation, sharing insights with performance teams and applying learnings to optimize plans.
•    Oversee campaign execution, optimization, tracking, and reporting across TV, print, digital, paid social, paid search, and other relevant channels.
•    Ensure media campaigns are delivered accurately, on time, within budget, and against agreed performance expectations.
•    Stay informed on emerging media trends, technologies, platforms, and advertising opportunities, recommending relevant tests and opportunities.

BUDGET & FINANCIAL MANAGEMENT

•    Manage and track media budgets primarily for Mexico, including spend across campaigns and, when supporting LATAM markets, multiple currencies.
•    Monitor budget pacing and maintain accurate forecasts in partnership with agencies and Finance.
•    Support quarterly and annual budget planning and identify opportunities or risks that may require budget reallocation.
•    Recommend reallocations across channels or campaigns based on performance, business priorities, and commercial timing.

MEASUREMENT & OPTIMIZATION

•    Oversee accurate and timely reporting of campaign performance and ensure key metrics and insights are shared with stakeholders.
•    Work closely with Analytics and agency partners to leverage dashboards, scorecards, and platform reporting.
•    Use tools and methodologies such as Nielsen, DOMO, Attest, MMM, Brand Lift, and platform reporting where applicable.
•    Analyze campaign data and translate findings into clear, actionable recommendations for optimization and future planning.
•    Support learning agendas and document key campaign learnings to improve future media effectiveness.

AGENCY & PARTNER MANAGEMENT

•    Manage day-to-day relationships with media agencies and external partners supporting Mexico.
•    Provide clear briefs, timelines, expectations, and feedback to agency teams.
•    Ensure agencies follow agreed planning, governance, measurement, and reporting standards.
•    Conduct regular campaign performance and optimization reviews and identify opportunities to improve effectiveness and efficiency.
•    Build strong relationships with media owners and platform partners to stay informed on relevant opportunities.

LATAM SUPPORT & REGIONAL WAYS OF WORKING

•    Support additional LATAM markets on an as-needed basis, adapting media plans and execution to local market requirements.
•    Coordinate campaign launches across markets when required, ensuring alignment on timing, creative assets, investment, and reporting.
•    Maintain Mexico media planning templates, calendars, trackers, and processes, and support regional templates or processes where relevant.
•    Share Mexico campaign learnings and best practices with LATAM teams and contribute to regional media playbooks.
•    Support local marketing teams with media guidance and best practices when requested.
•    Identify relevant new media opportunities that could benefit Mexico and, where appropriate, other LATAM markets.

WHAT YOU’LL BRING

•    4+ years of experience in media, integrated marketing, digital marketing, or a related field, brand-side or agency.
•    Proven experience executing advertising campaigns across traditional and digital channels.
•    Experience managing day-to-day media agency relationships and campaign execution.
•    Experience with full-funnel media activation and an understanding of how brand and performance media work together.
•    Experience tracking campaign budgets, pacing, forecasting, and performance.
•    Strong knowledge of media platforms including TV, online video, paid social, paid search, programmatic, and emerging channels.
•    Familiarity with marketing analytics and measurement tools such as Nielsen, DOMO, Attest, or equivalent.
•    Strong data analysis skills and the ability to translate complex information into practical recommendations.
•    Strong project management skills with the ability to manage multiple campaigns, deadlines, markets, and stakeholders.
•    Excellent communication, presentation, and interpersonal skills.
•    Strong stakeholder management and collaboration skills across Marketing, Creative, Analytics, E-commerce, Finance, Sales, and agency teams.
•    Comfortable working in a fast-paced environment with changing priorities and a high degree of coordination.
•    CPG, consumer electronics, retail, or small domestic appliance experience is a plus.

QUALIFICATIONS

•    Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree is a plus.
•    4+ years of relevant experience in media planning, buying, activation, or integrated marketing.
•    Experience managing media agencies and campaign execution.
•    Excellent written and verbal communication skills in Spanish and English; Portuguese is a plus.
izing our media strategy across multiple channels with a specific focus on driving brand awareness and sales. You will collaborate closely with internal teams, manage relationships with media vendors and agencies, and ensure the successful execution of media campaigns that deliver measurable results.