CRM Manager, Benelux

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

CRM Manager – Benelux

About SharkNinja 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

The Opportunity 

As the CRM Manager, you'll own the CRM channel across the Benelux, driving customer engagement, retention, and lifetime value across SharkNinja's DTC business. You'll be responsible for planning and executing our CRM strategy, delivering best-in-class customer journeys, and continuously optimising performance across email, SMS, and on-site personalisation.

Working closely with local and global teams, you'll use customer insights, automation, and experimentation to deliver commercially impactful campaigns while ensuring an exceptional customer experience.

What will you do:

• Own the CRM channel across the Benelux, driving customer engagement, retention, and revenue growth.
• Plan and execute multi-channel CRM campaigns across email, SMS, and on-site personalisation.
• Develop and optimise automated customer lifecycle journeys, from acquisition through retention and loyalty.
• Build audience segments and personalised customer experiences using first-party data and customer insights.
• Analyse CRM performance and key KPIs, translating insights into actions that improve engagement, conversion, and customer lifetime value.
• Lead A/B testing and experimentation across messaging, creative, offers, segmentation, and customer journeys.
• Work closely with eCommerce, merchandising, performance marketing, content, and data teams to deliver integrated campaigns.
• Maximise the value of Bloomreach by leveraging customer data, automation, and personalisation capabilities.
• Ensure CRM activities comply with GDPR and customer data best practices.
• Stay up to date with CRM trends, platform capabilities, and industry best practices to continuously improve performance.

What will you have:

• Experience managing CRM, lifecycle marketing, or marketing automation within an eCommerce or DTC environment.
• Hands-on experience with Bloomreach (Exponea) or a similar CRM/CDP platform.
• Strong commercial mindset with the ability to analyse campaign performance and translate insights into action.
• Experience building customer journeys, segmentation strategies, and automated lifecycle campaigns.
• Proficiency with analytics and reporting tools
• Strong organisational skills with the ability to manage multiple campaigns and priorities in a fast-paced environment.
• A proactive, hands-on mindset with the ability to work independently and collaborate across teams.
• Passion for customer engagement, personalisation, and delivering exceptional digital experiences.
• Professional proficiency in Dutch and English is required. French is a strong advantage.

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