Manager, DTC GTM

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

We're looking for a GTM Manager to own the end-to-end go-to-market process for new product launches and campaign delivery. This is a cross-functional role sitting at the heart of how SharkNinja brings new products and campaigns to market - connecting on-site merchandising, CRM, affiliates, paid media and social commerce into a single, coherent launch plan ensuring teams are aligned with each other and the wider business, briefed, and moving in the same direction at the right time. 

Key Responsibilities  

• Organize, drive, and continuously improve Campaign & New product development  (NPD) delivery and process workflows across all DTC touchpoints, acting as the central point of contact for Global GTM 
• Co-own the global GTM calendar and strategy, consolidating multiple inputs from various stakeholders, maintaining a clear, shared view of direction and launch status across all workstreams for NPD and campaigns, from early-stage planning through post-launch review 
• Set expectations, coordinate and influence all local channel team members effectively to drive planned campaigns through to execution, ensuring the team is aligned with each other and the wider business 
• Ensure all content is acquired from marketing teams in a timely manner to allow effective preparation and QA of on-site activity and channel activation 
• Liaise with trading and merchandising teams to ensure campaign focus drives the DTC digital trading strategy 
• Build and maintain effective relationships with internal teams, external partners, and agencies across a range of disciplines to ensure seamless campaign execution.  
• Champion a test-and-learn culture, building a playbook of GTM best practice from each launch cycle 

A Bit About You  

• A strategic thinker who can simultaneously hold the big picture and obsess over the details.  
• Excellent written and verbal communication, able to tailor style to a diverse audience  
• Commercially minded and results-driven - relentlessly focused on ROI and never satisfied with 'good enough.'  
• Solutions-focused approach, a self-starter who takes ownership and drives the plan forward 
• Strong organizational skills and a bias for action 
• Ability to work independently, prioritizing multiple tasks without losing momentum 
• A natural collaborator who brings teams together and builds trust quickly, able to manage multiple stakeholders and build strong relationships, with the ability to influence at all levels, including senior leadership  
• Inquisitive by nature - always asking 'why' and comfortable challenging the status quo to push for better ways of working 
• Able to keep a cool head under pressure when multiple launches are happening simultaneously and deadlines are non-negotiable 

Experience 

• 3+ years of experience in ecommerce, digital marketing, or a GTM/project coordination role, with experience managing end-to-end from brief to post-launch review  
• Proven track record of planning and executing NPD and multi-channel digital campaigns with strong commercial returns (ROI/ROAS).  
• Strong understanding of DTC ecommerce - how products are launched, merchandised, and promoted online 
• Solid working knowledge of digital channels (onsite, paid search, paid social, shopping, CRM, affiliates and TikTok Shop)  
• Proficient in Microsoft Office and project management tools such as Airtable, Jira or equivalent 
• Proficient analytical skills, and experience with analytical tools such as GA4, PowerBI or equivalent 
• Proven ability to manage cross-functional projects with multiple stakeholders and competing deadlines 
• Background in consumer electronics, FMCG, or a product-led DTC brand (preferred) 
• Educated to degree level (preferred) 
• Experience working across multiple international markets (preferred)