Influencer Marketing Specialist

About SHEIN 

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 15,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry. 

Position Summary 

We’re seeking a full-time Influencer Marketing Specialist for our Los Angeles-based corporate office. We are seeking a dynamic and driven Influencer Marketing Specialist to join our fast-paced team. The ideal candidate has a strong understanding of fashion trends across media, celebrities, influencers, and brands. You are creative yet analytical, passionate about building relationships, and thrive in an environment where innovation and adaptability are key. This role is perfect for someone who is ambitious, resourceful, and eager to shape their career in influencer marketing while contributing to the continued growth of SHEIN. 

Job Responsibilities 

• Strategically identify talent for brand campaigns, and long-term programs that maximize ROI and meet campaign KPIs
• Manage end-to-end influencer campaigns, including outreach, negotiation, contracting, and execution
• Review influencer content to ensure timely delivery and brand alignment with campaign goals
• Track, analyze, and report on influencer campaign performance, providing insights to optimize strategy
• Maintain and update the influencer database with accurate partnership and performance records
• Build and nurture strong relationships with influencers, talent managers, and agencies
• Collaborate cross-functionally with legal, finance, social, brand pr and project management teams to follow company protocols and processes
• Leverage tools such as Tribe Dynamics for social tracking, database management, and KPI reporting
• Utilize Asana to support effective project management and team collaboration. 

Job Requirements 

• 2+ years of experience in influencer marketing, ideally within the fashion industry
• Established network of influencer and celebrity talent relationships, with a strong eye for emerging talent
• Exceptional organizational, communication, and relationship-building skills
• Proven ability to manage multiple projects, prioritize effectively, and problem-solve
• Able to operate independently while navigating ambiguity, making sound decisions in dynamic situations
• Deep understanding of all major social media platforms (Instagram, TikTok, YouTube, Snapchat, Twitch, X/Twitter, Facebook) and evolving digital marketing trends
• Experience collaborating cross-functionally with creative, social, PR, and other marketing teams both domestically and internationally
• Strategic and creative thinker with the flexibility to adapt quickly in a fast-paced, evolving environment
• Comfortable with occasional travel; must have a reliable working car. 

Benefits and Perks 

• Bonus eligible
• Healthcare (medical, dental, vision, prescription drugs) 
• Health Savings Account with Employer Funding 
• Flexible Spending Accounts (Healthcare and Dependent care) 
• Company-Paid Basic Life/AD&D insurance 
• Company-Paid Short-Term and Long-Term Disability 
• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident) 
• Employee Assistance Program 
• Business Travel Accident Insurance 
• 401(k) Savings Plan with discretionary company match and access to a financial advisor  
• Vacation, paid holidays, floating holiday and sick days   
• Employee discounts 
• Free weekly catered lunch 
• Dog-friendly office (available at select locations) 
• Free gym access (available at select locations) 
• Free swag giveaways 
• Annual Holiday Party 
• Invitations to pop-ups and other company events 
• Complimentary daily office snacks and beverages

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