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Director, Product Management

Santa Clara, CA

SI-BONE is a fast-growing, publicly traded medical device company that is an industry pioneer in minimally invasive sacropelvic solutions. Our mission is to help patients rise up and reach for the stars, and our vision is to work together as the global leader to make sacropelvic conditions universally recognized and effectively treated through innovation, evidence, education, and advocacy.



Director, Product Management

Santa Clara, CA (Hybrid:  Tuesday through Thursday in-office required.  Not a remote role)

Travel: Up to 40%

Salary range: $170,000 - $205,000

SI-BONE® is focused on helping patients in one of the most under-served, under-diagnosed, and under-treated areas in orthopedics, the sacroiliac (SI) joint. SI-BONE developed an innovative, patented implant to fuse the SI joint. The iFuse Implant System® provides a less invasive alternative to traditional sacroiliac (SI) joint fusion surgery and has been used in over 90,000 procedures to date. 

We are a medical device company that is focused on improving the lives of patients with sacroiliac pelvic conditions. We are looking for people who are passionate about our mission and who are willing to work hard to achieve it. We are also looking for people who are: 

  • Agile: We work in a fast-paced environment and need to be able to learn and adapt to change quickly. 
  • Creative: We embrace creativity, and we need people who are not afraid to challenge the status quo. 
  • Team Players: We roll-up our sleeves and work together as one team to achieve our goals. 

General Responsibilities: 

The Director, Product Management is a strategic marketing role that reports to the Sr. Director, Product & Market Development. This role will lead the design, development and launch of multiple line extensions and the development of new adjacent markets.  Work closely with the Sales Enablement and Professional Education teams to help develop exceptional training programs for both the sales team and surgeon.   Support products and key projects across the domestic and international markets. Support current business and business development opportunities.

Will represent the “Voice of the Customer” on new product development core teams and throughout the business.  Possess a unique blend of business and technical savvy, a big picture vision and excellent understanding of the market and customer dynamics. Keep abreast of the changing market and apply that knowledge to strategic plans for the various product lines and markets covered.

The employee must always act and conduct company business in an honest, ethical and strictly legal manner, complying with the Code of Conduct, other company policies, the AdvaMed Code and all applicable laws and regulations, whether national, regional, state or local. This individual is encouraged, expected, and required to report any suspected violations of laws, regulations, the Code or any other Company policy, and all other suspected unethical behavior. The company does not tolerate retaliation in connection with making good faith reports of suspected violations.

Responsible for performing all duties in compliance with all applicable worldwide regulatory requirements as included in the scope of the SI-BONE Quality Manual.

Specific Responsibilities:           

  • Specifically evaluate new potential products and compare the opportunities:
    • Creating business cases for new projects and strategic plans, including financial modeling and forecasts
    • Evaluate all aspects of building the product – engineering challenges; tools needed
  • Meet all marketing requirements for product development process:
    • Develop new product rankings with objectives and strategies
    • Work with the Legal and Engineering teams for all patent and trademark issues
    • Ensure timely communication to appropriate team personnel
  • Develop marketing strategy and planning efforts for providing solutions to strengthen and increase SI-BONE’s market share
  • Drive market and customer key attributes
  • Determine customer segments and exactly what products and services can be created to solve/address customer specific needs
  • Focus on needs of current customers and potential new customers
  • Oversee or generate feasibility, customer requirements, labeling, use FMEA, market preference testing, instructions for use, surgical technique guide, and launch plan
  • Manage the entire product life cycle
  • Specify customer requirements for current and future products by gathering specific “voice of the customer”
  • Monitor competitive landscape and market trends for multiple product lines/markets
  • Develop marketing and commercialization plans as well as launch packages for new product launches
  • Work with global outbound marketing for product portfolio management and in leading new product commercialization
  • Represent product management in core teams for either new products development and/or enhancement of existing products
  • Support sustaining business for current products, working with quality, regulatory, supply chain, R&D, service and support, and marketing as needed to support business continuity
  • Frequent and strong engagement with sales team to support their efforts in the field
  • Build strong surgeon relationships that will assist with new product design/development, podium presentations and other activities
  • Manage 1 or more product marketing managers

Knowledge, Education and Experience:

  • Bachelor’s degree in business or health related field; master’s degree preferred
  • Marketing experience in start-up medical device company preferred
  • Minimum 9 years of experience in orthopedic, neuro or spine surgery

Expertise:

  • Marketing expertise combined with strong strategic thinking skills
  • Demonstrate a team player attitude and the ability to support others as required
  • Possess a unique combination of creative and analytical talents
  • Be able to research, evaluate and conceptualize new ideas from a market and financial standpoint
  • Has a high tolerance for uncertainty since new product development is ever changing
  • Exceptional communication skills, including presenting and training abilities
  • Strong planning and project management competencies
  • Ability to thrive in an entrepreneurial team environment
  • Proven ability to manage field programs
  • Demonstrate a “can do” attitude; be open and responsive to new ideas
  • Be a proactive person who attacks problems, displaying initiative and perseverance to bring about meaningful change
  • Be known as a person who has high integrity, sound character, a tremendous work ethic and the passion to succeed

Please note that this is not a remote role.  Candidates must reside in the SF Bay Area.

Salary range:  $170,000 - $205,000. The compensation range for this position is specific to the location and is in good faith what SI-BONE expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

Supplemental pay: bonus and stock

 

There are potential risks associated with the iFuse Implant System. It may not be appropriate for all patients and all patients may not benefit. For additional information on the company or the products including risks and benefits, please visit www.si-bone.com/risks.

We are aware of active recruitment scams using the SI-BONE name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology. We will never ask candidates to cash checks or make a payment in order to be considered for a position. SI-BONE only uses company email addresses, which contain “@si-bone.com” to communicate with candidates.

If you believe you’ve been a victim of a phishing scam, please visit the Cybersecurity & Infrastructure Security Agency at https://www.cisa.gov/be-cyber-smart/report-incident learn how to report it.

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