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Head of Growth Marketing (Director)- AllBooked (Boston Area / Hybrid)

Boston - Hybrid

Skedda is a leading global booking management platform dedicated to streamlining venue and space reservations and scheduling. We serve over 7,000 customers and nearly two million users across the world. Today, the product includes functionality such as floor plan visualizations, venue booking, pricing and payments capabilities, and utilization reports and analytics. Skedda has won awards from G2, Capterra, and SoftwareAdvice.

AllBooked by Skedda is our business unit focused on community-oriented spaces. Our customers include athletic facilities, studios, creative spaces, event venues, community centers, and coworking spaces. We’re experiencing significant growth in our AllBooked segment, making it an exciting time to join the AllBooked team.

Role overview

We’re looking for a strong Growth Marketer to own demand generation for our AllBooked business unit. This person will drive a wide range of initiatives aimed at accelerating growth, including digital advertising, SEO investments, website A/B tests, and additional initiatives that this person will help identify. Reporting directly to the VP and GM of AllBooked, this role is a unique opportunity to fully own the growth function for a business unit. If you love early-stage startup environments, running lots of experiments, having a measurable impact, and getting things done fast, this could be the perfect role for you.

Day to day responsibilities

  • Run and optimize digital ad campaigns, including paid search and display ads
  • Improve AllBooked’s SEO
  • Manage AllBooked’s review website presence
  • Set up A/B tests on AllBooked.com to improve website to trial conversion
  • Set up A/B tests in our new trial onboarding to improve trial to paid conversion
  • Run additional creative growth experiments (online and offline)
  • Own AllBooked’s marketing measurement infrastructure, with support from RevOps
  • Analyze every part of our marketing funnel to identify opportunities to accelerate growth
  • Run customer surveys and complete data analysis aimed at improving customer retention

About you

You’re data-oriented, and love cutting data 10 different ways to figure out what we should doYou’re a strong verbal and written communicatorYou’re a systems thinker who can help bring clarity to complex ideas

  • You can balance a pragmatic problem solving approach with a strong attention to detail
  • You welcome feedback to improve your skills and work
  • You’re excited by wearing many hats and taking on new challenges
  • You take initiative and work with a healthy sense of urgency
  • You’re scrappy and find a way to just get the job done
  • You’re curious and love learning new things

Skills & Experience

  • You’ve worked in an early stage tech startup environment (<100 employees)
  • You have extensive experience owning digital ad campaigns, improving SEO, and running A/B tests
  • You have extensive experience with multiple parts of a typical marketing tech stack (tools we use include Hubspot, Heap, Semrush, and VWO)
  • You have extensive experience building and optimizing marketing funnels
  • You have a solid statistical skillset
  • You have 8-10 years of relevant work experience

Benefits

  • Competitive salary, benefits package, and paid time off
  • Creative and collaborative work environment
  • Direct exposure to the leadership team across departments
  • Be empowered to leave a significant mark on the product and the customers

 

About us

We’re an international team from 14+ countries with a growing presence in Boston. We place a lot of value on collaborating asynchronously across time zones but also understand the benefits of working together in person. Our team has doubled in size in the last year and continues to grow quickly. 

 

At Skedda, we take feedback from customers seriously and constantly iterate to improve our product. We’re a self-driven, curious, down-to-earth group of people who know how to balance moving quickly while maintaining a high bar for quality. Every team member at Skedda embodies our six core virtues: 

  1. We are a community
  2. Quality is at our core
  3. Take ownership
  4. Create momentum every day
  5. Tackle hard problems
  6. Be curious

 

We’re growing fast with a lot of new opportunities ahead! To learn more about Skedda, please visit https://www.skedda.com/blog/skedda-mission-vision-virtues. 

 

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