Marketing Specialist

About us:

SKUTOPIA is a fast-growing Australian Technology Driven third party logistics Company (3PL). We’re building innovative ecosystems that power the booming e-commerce industry. Our team is driven to create innovative products, a sustainable planet and society, and on a mission to democratise and decarbonise logistics.

At SKUTOPIA, we offer unique products that are revolutionizing the e-commerce industry. Our SaaS solution empowers businesses to efficiently manage orders, inventory, shipping, and warehousing across multiple storefronts. Our RaaS (Robotics as a Service) solution, a testament to our deep technology focus, enables merchants to fulfil online orders at unprecedented speed and quality, leveraging our in-house software, AI, and computer vision technologies.

About The Role

We are looking for a dynamic and creative Marketing Specialist to join our growth marketing team. The ideal candidate will be responsible for driving various marketing initiatives that support SKUTOPIA’s brand presence, lead generation, and customer engagement efforts. This role will play a key part in planning & executing multi-channel marketing campaigns, managing content creation, and optimizing our digital & traditional channels to fuel company growth.

This position provides excellent opportunities for growth and development within a fast-paced, dynamic marketing team. As a Marketing Specialist, you will be instrumental in integrating digital and traditional marketing strategies to drive overall brand success.

Key Responsibilities:

• Develop and implement digital marketing campaigns, including social media, email marketing, search ads, and display ads, owned & earned media)
• Plan and execute traditional marketing efforts, such as print ads, events, outdoor advertising, and radio (as and where required)
• Collaborate with the Sales team to ensure smooth lead handoff and alignment between marketing and sales strategies
• Build and maintain a comprehensive marketing calendar, coordinating campaigns across digital and traditional channels
• Manage and grow the company’s social media presence, focusing on increasing engagement and brand visibility
• Conduct market research and analyse consumer trends to refine marketing strategies
• Track and report on the performance of marketing campaigns, providing insights to optimise future efforts
• Support managing marketing budgets for both digital and traditional channels, ensuring efficient allocation of resources
• Support the creation of marketing creative assets for campaigns, working with designers, team and individually producing assets in line with the brand guidelines
• Support event marketing initiatives, including planning, execution, and post-event analysis
• Stay up to date with industry trends and best practices in both digital and traditional marketing

Key Performance Indicators (KPIs):

• Increase in lead generation and conversion rates through marketing campaigns
• Successful execution of the marketing calendar, with campaigns delivered on time and within budget
• Improved ROI on marketing efforts 
• Increase in website traffic and online conversions from digital campaigns
• Growth in social media engagement and followers

Required Skills and Qualifications:

• 3+ years of experience in both digital and traditional marketing roles
• Proficiency in digital marketing tools (e.g., Google Ads, Facebook Ads, email marketing platforms)
• Experience in traditional marketing methods (e.g., print, events, radio)
• Strong understanding of SEO, SEM, and content marketing strategies
• Data-driven mindset with experience in tracking and analyzing marketing KPIs.
• Excellent communication and project management skills
• Experience working with CRM systems and marketing automation tools
• Strong writing, editing, and communication skills, with experience creating content for different digital channels.

      Bonus Skills: Experience working in an in-house marketing team or within a marketing agency.

Competencies / Behavioral Traits:

• Creative thinker with the ability to develop innovative marketing campaigns
• Strong attention to detail and organisational skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Collaborative mindset, able to work effectively with cross-functional teams
• Results-oriented with a focus on continuous improvement

Tools and Technology:

• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager
• Experience with CRM and marketing automation tools (e.g., HubSpot).
• Familiarity with traditional marketing tools (e.g., Adobe InDesign, event management software, Canva).

When you join us, you’ll be an important pillar of a rapidly growing startup. From day one you will be challenged to take risks, think big and make an impact while getting lots of love and support from the team. With our expected growth over the next 12 months, this is a role with plenty of breadth and variety where you can grow with us and be proud of what we achieve together.

We proudly welcome people from all diverse backgrounds. When you join SKUTOPIA, we want you to bring your whole self to work and we value your unique contribution.

What's next?

If you're keen to find out more, apply now with your resume and we'll be in touch soon. After an initial screening call, you can expect an initial ‘getting to know you’ meeting to provide more detail about the role and answer your questions. We may then provide a skills-based task followed by a final interview.

Still on the fence?

We know that statistically, some groups are less likely to apply for a role than others, depending on their perception of whether they meet some or all of the criteria. If you have most of the things we're looking for, we encourage you to apply!