VP, Product

Smartly.io is currently looking for a VP of Product to join our growing team! 

This product management leader will own one or more major product domains across creative tools, marketing science, and AI orchestration. They’ll be responsible for a significant portion of Smartly’s business as well as building a high-performing team of product managers. 

This leader will report into the Chief Product Officer and broadly shape the direction of Smartly. The role requires operating comfortably at both the executive and IC coach level given Smartly’s stage of growth. Effective partnership with R&D and Commercial teams is a given.

This is a high-accountability role, perfect for a product leader who wants to build and scale with autonomy and speed. 

Key Responsibilities

• Product Strategy & Vision
• Define and articulate a long-term strategy for your domain(s).
• Translate Smartly’s AI-first ambition into tangible product bets.
• Make principled tradeoffs between innovation and near-term revenue.
• End-to-End Product Execution
• Drive discovery, validation, roadmap definition, and delivery.
• Ensure clear product-market fit before scaling.
• Tie initiatives directly to measurable business outcomes.
• Commercial Impact
• Influence revenue growth, retention, expansion, and margin.
• Partner tightly with Sales and Customer Success to unlock expansion opportunities.
• Ensure new features are differentiated, adopted, and monetizable.
• Team Leadership
• Lead and coach a team of PMs across multiple squads and potentially managers down the road.
• Raise the bar on product craft, prioritization rigor, and accountability.
• Build bench strength and develop future leaders.
• Roll Up Your Sleeves
• Dive into customer calls and product reviews.
• Systematize clear product briefs.
• Pressure test metrics and experiments.
• Unblock cross-functional decisions.

We are looking for you if you have...

• Experience
• 10–15+ years in product management, including 3–5+ years leading PM teams.
• Experience building and scaling B2B SaaS platforms.
• Comfort operating in technically complex domains (adtech, AI, creative tooling, marketing tech).
• A track record of shipping impactful features that drove revenue or adoption growth.
• Strong business intuition and quantitative fluency.
• Domain Expertise (one of the following)
• Creative tooling (Figma, Canva, Adobe, Celtra, etc.)
• Marketing science or measurement (Meta, Google, Amazon, etc.)
• Generative AI or AI-enabled workflows
• Cross-platform campaign management or orchestration systems
• Leadership & Mindset
• Prefer building over maintaining.
• Are energized by ambiguous, high-impact problems.
• Can zoom from high-level strategy to API-level detail.
• Care about commercial outcomes, not just shipping features.
• Want to be deeply involved in product decisions, not just people-manage

What We Offer You...

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• 401K plus matching & equity grants for all new Smartlies
• Wellness benefit & learning reimbursement opportunities
• Volunteer time off days & company donation matching opportunities
• And so much more…

Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook!

The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.

Salary Range (USD): $279,000 – $341,000

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.


The processing of your information is described in our Candidate Privacy Notice.