Back to jobs
New

Sr. Digital Marketing Specialist (Hybrid)

Bangalore, INDIA

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day.

What You'll Do

Lead SEO/AEO performance tracking and analysis

 

  • Build and maintain the measurement framework for SEO and AEO performance — organic search visibility, AI engine mention rates, keyword rankings, content gap analysis, and attribution to pipeline.
  • Translate performance data into clear priorities and recommendations, identifying where Smartsheet is winning, where we're losing ground, and where the highest-value opportunities exist — and partnering with content and strategy teams to act on them.
  • Track and analyze Smartsheet's visibility across AI engine experiences (ChatGPT, Gemini, Perplexity, Google AI Mode/Overview) and bring insights that inform our AEO content and optimization approach.
  • Stay close to algorithm changes, AI search trends, and competitive dynamics, and bring a current, informed perspective to the team's planning conversations.

Support and strengthen paid media performance

 

  • Conduct account audits across paid search and paid social channels — identifying structural inefficiencies, performance gaps, and opportunities to improve return on investment.
  • Develop and execute testing strategies across ad copy, audiences, bidding approaches, and landing pages — with clear hypotheses, clean measurement, and results that feed into channel decisions.
  • Partner with paid media leads as an analytical resource on complex performance questions, budget scenarios, and channel mix assessments.
  • Manage the finance relationship across paid channels — including budget tracking, vendor invoice management, reconciliation, and reporting — ensuring accuracy and alignment with financial operations.

Inform decisions through clear communication

 

  • Synthesize channel performance into concise narratives for senior audiences — turning data into something stakeholders can act on.
  • Partner with marketing operations, analytics, and finance to ensure data infrastructure supports reliable, actionable measurement.
  • Surface emerging opportunities and gaps proactively — and come with recommendations, not just observations.

 

What You Bring

  • 8-10 years of experience in demand generation, performance marketing, or digital marketing — with meaningful hands-on experience across both paid media and SEO.
  • Deep working knowledge of paid search and paid social platforms (Google Ads, LinkedIn Ads, Microsoft Ads) at a performance level.
  • Strong SEO expertise — keyword research, competitive analysis, on-page optimization, content gap analysis, rank tracking — and a genuine understanding of how AEO and AI search are reshaping organic visibility.
  • Proven ability to build performance frameworks and dashboards that connect channel activity to business outcomes, ideally including pipeline contribution.
  • Experience managing financial processes across paid channels — budget tracking, reconciliation, vendor billing — and working directly with finance or operations partners.
  • Strong analytical skills: comfortable working across large datasets, identifying what matters, and communicating it clearly to both technical and non-technical audiences.
  • Excellent written and verbal communication in English, including experience presenting findings and recommendations to senior stakeholders.
  • Comfortable operating independently in a global, cross-functional environment — good at navigating ambiguity and moving work forward without a lot of hand-holding.

You'll Stand Out If You Have

  • Experience with AEO-specific tools or AI engine visibility tracking (e.g., AirOps, Profound, or similar).
  • Familiarity with B2B SaaS demand generation and MQL/pipeline attribution models.
  • Working knowledge of SEMrush, Ahrefs, or similar platforms at a practitioner level.
  • Experience working across paid and organic search in an integrated way.

 

Get to Know Us:

At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.

Equal Opportunity Employer:

Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. 

If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

 

#LI-Remote

Create a Job Alert

Interested in building your career at Smartsheet? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Before you submit your application, please read and acknowledge receipt of the Applicant Privacy Notice.

Select...

If yes, please include name(s) and the nature of the relationship(s). If no, please type no. 

Select...
Select...

Voluntary EEOC Demographics

At Smartsheet, we strive to build an inclusive environment that encourages, supports, and celebrates the diverse voices of our team members. Individuals seeking employment at Smartsheet are considered without regards to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category in the US, UK, and Australia.

Below is a set of voluntary demographic questions. If you choose to complete them, your responses will be used in aggregate to help us identify areas for improvement in our programs. Your responses, or your choice to not respond, will not be considered in the hiring process. Any information that you provide will be recorded and maintained confidentially.

For definitions of any of the following terms or to read more about your rights, please visit the EEOC website here. 

Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Smartsheet’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.