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Senior Full Stack Developer

Toronto, Canada (Hybrid); Vancouver, Canada (Hybrid)

SOCi, the leader in AI-powered marketing solutions for multi-location businesses, is currently looking for an experienced Senior Full Stack Developer to design and build distributed, scalable systems that power SOCi’s AI driven, agentic platform.

We are looking for top talent  who think deeply about problems, challenge assumptions, and build creative, scalable solutions that deliver on the expectations of our customers. You will work in a highly collaborative, agile based development culture, partnering closely with Product and Design to deliver impactful products and features while continuously improving the system architecture, performance, reliability, and innovative AI-enabled capabilities.

Our development team is collaborative, high performing, and deeply committed to quality. We operate with high expectations, strong ownership, and a passion for building systems that directly impact customers. We pride ourselves on continuously demonstrating top engagement scores based on the results we deliver for the company. Part of our engagement stems from our commitment to pair programming to ensure we offer a deep level of collaboration that surfaces the best ideas, plans, and deliverables.

SOCi expects to pay a base salary in the range of $144,000 to $167,000 CAD. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.  

Who We Are

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling thI e workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World's Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. You can view our Awards and Accolades here!

How You’ll Make an Impact

  • Architect, design, and build reliable, scalable, secure front-end and back-end systems that solve key problems for our customers. 
  • Develop and integrate AI-powered features and agentic workflows into core platform capabilities, requiring you to stay abreast of the latest advances in these technologies.
  • Work daily in a highly collaborative paired programming environment to design, build, test, and ship high quality software.
  • Translate customer problems and business requirements into thoughtful, well-structured technical solutions
  • Improve performance, observability, stability, and maintainability through refactoring and architectural improvements
  • Anticipate scaling challenges and proactively reduce technical risk to stay ahead of our fast growing business
  • Lead and participate in design and code reviews to uphold high engineering standards.
  • Leverage the power of AI-based development tools to maximize the efficiency, speed, and quality of your work.
  • Own production systems and step up during incidents to drive resolution with accountability to ensure the needs of our customers come first.
  • Collaborate closely with other Developers, Product Managers, and Designers in a feedback rich environment. Leverage this feedback to enable a mindset of continuous learning and improvement.
  • Contribute innovative ideas through innovation forums, hackathons, and AI experimentation to inform unique solutions that differentiate our products.
  • Mentor junior Developers  and elevate overall technical quality across the team.

What You’ll Need to be Successful

Remote Opportunity: Have the flexibility of a fully remote work environment, where you can do your best work from wherever you feel most productive

Technical Expertise:

  • 10 years of professional software development experience with demonstrated progression into senior or staff level ownership
  • Strong backend development experience in PHP and experience delivering JavaScript-based frontends
  • Proven experience designing and building distributed systems in production environments
  • Experience building, integrating, or working with AI powered systems, machine learning models, LLM based features, and agentic workflows
  • Strong understanding of APIs, data modeling, relational databases, and large datasets
  • Deep knowledge of performance, scalability, reliability, security, and operational tradeoffs and experience operating and evolving production systems at scale
  • Strong automated testing practices and commitment to high quality code that allow us to confidently ship new code everyday

Problem Solving and Ownership:

  • Demonstrated ability to take ambiguous problems and deliver scalable, maintainable, production ready solutions
  • Strong debugging and analytical skills in complex production environments
  • Proven track record of owning systems end-to-end, from concept to delivery and production support
  • Steps up during production issues and drives resolution with urgency and accountability

Collaboration and Communication

  • Comfortable and experienced working in a paired programming environment
  • Strong English communication skills, both verbal and written
  • Ability to clearly communicate technical concepts to both technical and non-technical partners
  • Experience working closely with Product Management and UX Design teams
  • Thrives in a high feedback culture and actively seeks to learn and continuously improve

Desired Skills (but not required): 

  • Experience with TypeScript, Python and Golang are a plus

Education: 

  • Bachelor’s or Master’s degree in Computer Science or related field is a plus

What SOCi Provides to You

  • Comprehensive Benefits Package (full-time permanent, non-contract roles only)
    • Health insurance plans, dental, and vision
    • Wellness incentives
    • 401(k) plan with employer match
  • Flexible Work Environment  (full-time, non-contract roles only)
    • Flexible paid time off
    • Quarterly wellness days
    • Paid holidays
    • Unique employee engagement programs 
  • Empowering Career Growth and Success 

What’s Important at SOCi

Led by a team of industry experts, SOCi is leading the pack in Localized Marketing for Multi-Location brands. Our passionate team of SOCialites work from home around the globe! 

Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit soci.ai for more information.  

SOCi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. Please note that if selected for a position at SOCi, you will be required to complete an E-Verify check to confirm your eligibility to work in the United States (if applicable).

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