New

Product Development Manager, Franchise Rewards

United States, San Mateo, CA

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Description 

 

The Product Development Manager, Franchise Rewards is responsible for the development of premium merchandise tied to in-game initiatives across the PlayStation Studios IP portfolio. This role brings authentic, high-quality products to life that reward players, expand fandom, and deepen engagement. 

 

This role will support multi-year planning efforts for engagement-driven merchandise programs and execute product development strategies aligned to Franchise Rewards plans. The role owns end-to-end development coordination, documentation, and process management for high-impact merchandise opportunities. 

 

Responsibilities 

  • With a deep understanding of player behavior, future in-game content and marketing activations, execute the development of compelling Franchise Rewards merchandising assortments on a 6-12 month timeline by managing the end-to-end merchandise development process, from initial concepts through production and delivery.  

  • Communicate effectively with internal and external stakeholders to drive Franchise Rewards merchandise plans for existing and new IP with a data-informed approach. 

  • Justify business recommendations by translating product development goals into solutions, identifying more cost-effective alternates and describing tradeoffs. 

  • Partner with Operations Manager to create realistic workback schedules that balance team resources with team budget goals.  

  • Own day-to-day project administration, including managing project timelines, task tracking, documentation, approvals, and production tracking.  

  • Assist with sample reviews, feedback consolidation and creative approval tracking.  

  • Track, interpret, and review sales performance indicators for specific projects and product categories to evaluate the success of strategies and objectives. 

  • Support senior members of the team on annual operating plans, providing research, input and actionable ideas to grow the business. 

 

Qualifications 

  • 5+ years of experience developing and executing merchandise and product strategies for a direct-to-consumer business.     

  • Bachelor’s degree in a business-related discipline or equivalent experience 

  • Experience with project management software (e.g. Asana, Shotgrid, Jira) and/or diverse project management methodologies required 

  • Highly structured, detail-oriented, and executional mindset with the ability to effectively manage many projects and tasks simultaneously, while maintaining clear team processes   

  • Capacity and confidence to be highly engaged and collaborative in a hybrid work environment. 

  • Ability to tackle ambiguity head-on to drive the planning process for merchandise programs through strong communication and organizational skills.  

  • Dedication to shipping best-in-class product, within real-world resource and business constraints. 

 

 

 

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

 

The estimated base pay range for this role is listed below.

$131,200 - $196,800 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

 

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Our vision at PlayStation is to bring out the best in our global team members by creating a sense of belonging, being a place where they can grow, and ensuring everyone feels valued, heard, and supported so we can push the boundaries of play. That vision begins our candidates, and we are working to better understand the diversity of our candidate population.  
 
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