New

Sr Product Manager, Lifecycle

United States, San Mateo, CA

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

PlayStation Studios is in the process of building Lifecycle Management as an emerging capability to better support and operate live service games. Lifecycle Product Management focuses on designing, operating, and evolving player experiences across the full player journey, from onboarding and engagement to retention, winback, and monetization.

As a Senior Product Manager, Lifecycle, you will help studios use our player engagement tools and services to deliver exceptional live service experiences. This role sits within SIE’s central live services group and embeds closely with game studio teams as part of a cross-functional lifecycle pod. You will focus on the operational use of lifecycle tooling (e.g., campaign management, segmentation, experimentation, and in-game messaging) to support product goals and player experience vision.

Under the guidance of the Director of Product Management, you will help plan, set up, and operate lifecycle programs in-market, partnering with studios to grow player retention and engagement. Over time, you will also contribute to reusable operational workflows, best practices, and playbooks that can be scaled across titles. This is an excellent opportunity for a Senior Product Manager who is highly organized, detail-oriented, comfortable with data, and excited to work hands-on with tools and cross-functional teams.

RESPONSIBILITIES

  • Operate and optimize lifecycle programs within in-game channels using central tooling, with a focus on segmentation, personalization, and timing to support studio-defined goals.

  • Optimize in-game messaging strategy to meet retention and monetization goals, proposing new campaigns and tactics based on data-informed learnings.

  • Translate studio and game team objectives into concrete operational plans: campaign setups, player segments, triggers, and experiments.

  • Maintain and prioritize an operational backlog and calendar of lifecycle activities, coordinating with studio partners around updates, events, and content releases.

  • Use analytics dashboards and reports to monitor key metrics (e.g., retention, engagement, conversion) and recommend adjustments to campaigns and player touchpoints.

  • Partner closely with Game Design, Product, Marketing, Analytics, Engineering, and Creative teams to ensure lifecycle operations are aligned with game roadmaps and player needs.

  • Document and share learnings, standard operating procedures, and templates back into shared lifecycle playbooks to improve operational efficiency and consistency across titles.

This role is accountable for helping game teams deliver lifecycle campaigns efficiently and in a timely manner to match release goals. In success, this role will actively improve player satisfaction through well-operated campaigns, experimentation, and continuous optimization of how we use our tools.

REQUIRED SKILLS

  • Minimum of 3–5 years of experience in product management with hands-on knowledge of live operations, digital marketing, CRM, and digital products, tools, and campaigns.

  • Experience working with dashboards or analytics tools (e.g., Looker, Tableau, Amplitude, or similar) and using data to evaluate performance and propose next steps.

  • Demonstrated ability to collaborate across functions (for example with Marketing, Analytics, Design, Creative, or Operations) to deliver projects or campaigns.

  • Strong organizational skills with attention to detail, and comfort managing multiple workstreams in a fast-paced, live-ops environment.

  • Clear written and verbal communication skills, with the ability to turn complex requirements into structured plans and tool configurations.

  • Strong understanding of player behavior, game design, and live service models, with a passion for creating engaging and relevant player experiences.

PREFERRED QUALIFICATIONS

  • Experience operating or supporting lifecycle, CRM, marketing automation, or experimentation tools in a production environment.

  • Familiarity with multiple types of live service games, including premium and free-to-play, and general games-as-a-service (GaaS) models.

  • Good understanding of experimentation concepts (e.g., A/B testing) and how to apply them operationally.

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

 

The estimated base pay range for this role is listed below.

$154,800 - $232,200 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

 

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