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Director, Regional Promotion - Monument Records

Nashville, TN

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

 

As a Director, Regional Promotion at Monument Records, you will be responsible for creating and maximizing airplay, promotions, and partnerships with assigned US country radio stations for Monument’s roster of artists. You will also be tasked with creating exposure points for artists and revenue generating opportunities in your assigned markets.  This position is based on relationships and the ability to create and maintain them. Applicants must understand the importance of operating with integrity and building their own reputation for consistent quality that reflects the company’s principles and quality of music and artists. In addition, this position is responsible for knowing and understanding the markets themselves and additional opportunities that exist in the market to help overall artist development. 

About Monument Records:

Formed under the leadership of Jason Owen and Shane McAnally, Monument Records launched as a joint venture with Sony Music Entertainment in 2017.  The full roster includes Walker Hayes, Tigirlily Gold, Shelby Lynne, Brandon Ratcliff, and Alex Hall.

What you'll do:

  • Create, secure, and maintain relationships with radio stations and fully understand how those people operate and program their stations to create fruitful partnerships with our artists.
  • Secure adds, airplay and conversions at radio stations in designated markets.
  • Establish, build, and maintain excellent relationships with each radio station’s staff.  Meet with them regularly to discuss Monument’s current priorities and future releases.
  • Conceptualize, create, coordinate, and deliver unique and effective radio promotions that will enable our artists to gain exposure and airplay.
  • Work with the marketing team to align each artist’s schedules and arrange interviews and other promotional appearances within the region.
  • Interact with local music and media outlets – such as music video shows and local clubs and non–monitored radio stations to secure airplay for Monument’s artists.
  • Work directly with the artists and cover their appearances and promotion fulfillment(s) when they are on the road (via tour dates, promotional tours, and event appearances).
  • Work as needed on the fulfillment of various promotions as they relate to radio stations, contesting, and our labels artists.
  • Analyze various data (Mediabase, Luminate etc.) to analyze how our current songs / artists are doing in different markets and to strategize the next steps and future strategies.
  • Collaborate with various brands and businesses to further expose artist roster and identify opportunities for revenue generating partnerships in select markets.
  • Keep in close contact with the Vice President, Promotion and regularly communicate with them to discuss the territory, label priorities, promotion plans/strategies via weekly/monthly reports, emails, and conference calls.
  • Adhere to all the company’s policies and procedures regarding Radio Promotion.
  • Handle all administrative duties (product requests, servicing radio with latest music/mailers, completing monthly recap reports, completing T&E reports, etc.) in a timely and efficient fashion.

Who you are:

  • At least three years' promotion or sales experience.
  • Existing relationships at country radio strongly preferred.
  • Willing to work frequent nights/weekends and consistent travel.
  • A general understanding of streaming and sales data and how to communicate it out.
  • Strong verbal and written communication skills. Ability to express thoughts clearly and succinctly.
  • A positive, professional, and calm attitude is required.

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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