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Director, Artist Development (Marketing) - AWAL

New York, NY

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

 

As Director, Artist Development you will play a key role in helping AWAL artists bring their musical and creative dreams to life. Working in close collaboration with A&R and other key AWAL creative and commercial teams, you will be the main partner and champion for a roster 15-20 early stage and developing artists partnering with them on creative and strategic marketing plans and content strategies that focus on telling artists’ stories and growing their fanbases while also supporting the operational elements of their releases. This is a thrilling opportunity to help build artists’ careers from the ground up.

What you'll do:

  • Build strong, collaborative, and trusting relationships directly with artists and their teams while managing multiple active campaigns simultaneously.
  • Collaborate with internal AWAL teams such as A&R, Global Commercial Partnerships, Sync, Brand Partnerships, Radio,  Creative, and International to build innovative marketing campaigns that drive cultural impact, grow fanbases, and deliver tangible commercial results.
  • Work closely with artists and their teams to build and implement creative digital marketing plans around releases and touring that grow audiences through compelling content, creator strategies, content seeding, alt and fan accounts, advertising, etc.
  • Maintain and build a network of external partners such as content producers, creators, social strategists, marketing agencies, and publicists that you hire and directly manage on campaigns.
  • Conceptualize and coordinate the production of campaign creative and social content.  
  • Craft and share compelling marketing updates including artist proposition docs, audience segmentations,  release strategy updates, project pitch info, and data analysis.
  • Provide direct operational support to artist teams by setting up digital and physical releases and troubleshooting data, statement, and royalty questions.
  • Monitor and analyze campaign performance through internal and third party data tools in order to measure goals, derive learnings, and apply those to campaigns.
  • Manage and administer marketing campaign budgets.
  • Regularly attend  shows and travel, as needed. 

Who you are:

  • 6-8 years experience in a marketing or digital marketing role at a music company with a successful track record working closely with artists across multiple genres and with a particular affinity for alternative / rock / indie / pop
  • You love music and are passionate about AWAL’s mission to partner with independent artists to tell stories that shape culture.
  • You embrace creativity, aim high and push boundaries while maintaining impeccable attention to detail.
  • You have an excellent knowledge of the current music and social media landscape - from bubbling artists and shortform trends to the latest fandom behaviors and algorithm changes - with a hunger to experiment.
  • No task is too big or too small. You take a hands-on approach to developing campaigns and maintain accountability for your project’s overall success.
  • An excellent communicator and enthusiastic collaborator who works closely with artists, managers, team members, external partners, and senior management.
  • You are intrinsically motivated and equally happy and comfortable working independently and collaborating with a wide team.
  • You are hungry to learn and grow. You are a curious self-starter that likes to ask questions and gets excited about new projects. You seek out and embrace opportunities to invest in your professional and personal development.
  • You thrive in a fast-paced environment, juggling multiple tasks and priorities while delivering timely results.

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$100,000 - $115,000 USD

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