Domestic Marketing (Sr.) Officer (Columbia)

What you'll do:

• Delivery of Artist & Releases Marketing Campaigns and Projects
  Plan & execute best-in-class fan growth campaigns for SMEC frontline artists & Releases and building their listenership in all potential markets (included Greater China & SEA etc).
• Statistical Analysis
  Gather related statistic of songs and artists to keep track on working process and goal achievement, regular report to manager and discuss with the team on marketing direction
• Project Development
  Identify and Development potential business partners or media to help company growth in marketing and promotion, maintain relationship with media, KOLs, MCN or all related business partners.
• Daily promotion execution
  copywriting and idea initiative, artist social media platform Strategy planning and operating ; online and offline promotion event organizing included budget planning & control, event content, KOLs & guests’ invitation, rundown and goal setting.

Who you are:

• At least 5 years of progressive digital marketing experience at music platforms / a record label or other related media/ advertising agency
• Successful track record on artist or release marketing with solid numbering support. Knowledge of the music streaming landscape, DSP charting and promotion method; experienced on creating hit songs will be highly preferred. 
• Thorough understanding of the China market music and entertainment marketplace, knowledge on music trends
• Solid understanding / interest in lifestyle verticals and local entertainment culture.
• Social Media Obsessed, Demonstrated knowledge experience with social platforms (Douyin, Redbook, Weibo, wechat, bilibili, YouTube, Instagram etc.) and the ecosystem.
• Ability on data gathering and analyzing, generating insights and provide recommendations
• Extremely detail-oriented and organized, good communicator and stress management.
• Passionate about Music, especially on Cpop

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day.
• A modern office environment designed for you, empowering you to bring your best.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt and create what happens next.
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
• Annual leave, medical leave and medical insurance.

 

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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