DGM D2C

What you'll do:

• Define and execute the roadmap for the label’s fan platforms—offering exclusive content, early access drops, memberships, and live engagements. Leverage fan data and insights to tailor experiences and optimize engagement.
• Lead the launch and management of the label’s e-commerce and merchandise strategy. Collaborate with artists and product teams to build product lines. Manage D2C operations including storefronts, logistics, customer experience, inventory Optimize user acquisition, conversion rates, and retention.
• Develop and grow offline distribution partnerships for artist and label merchandise across retail chains, independent stores, and pop-up formats. Identify, onboard, and manage channel partners (distributors, stockists, aggregators, event merch partners).  Establish commercial terms, pricing structures, and inventory planning strategies. Lead physical retail activations at concerts, festivals, cultural events, and in-store campaigns.

Who you are:

• Previous Experience: 5–10 years of experience in D2C, online and offline retail distribution, channel sales, merchandizing, preferably within music, lifestyle, or new age brands
• Education: Degree in Marketing, Fashion Merchandising, Business, or a related field.
• Skills: Strong understanding of artist branding, fan engagement, pop culture, fashion trends, e-commerce, digital marketing, negotiation skills, ability to interpret sales and consumer data

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day 
• A modern office environment designed for you, empowering you to bring your best 
• Investment in your professional growth and development enabling you to thrive in our vibrant community 
• The space to accelerate progress, positively disrupt and create what happens next 
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives 

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

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