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Associate Director, Digital Business, Regional Mexican, US Latin

United States, California, Los Angeles

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As a “The Digital Business Associate Director – Regional Mexican” will be in charge of new releases and revenue generator projects development and execution for Regional Mexican repertoire in addition to the digital communication of the release. The main role of this position is to work with DSPs, develop and execute digital communication and marketing strategies on platforms and to achieve goals based on revenue generation and market share increase.

The high knowledge of Regional Mexican genre in addition to every commercial platform for music consumption, audio and video, is key to properly develop this role.

What you'll do:

  • Responsible for managing digital commercial strategies focused on Regional Mexican Music.
  • Responsible of development, execution and promotion of playlisting strategy on every platform, audio and video for Regional Mexican Music.
  • Responsible for the proper exposure of Sony Music Latin Regional Mexican repertoire on every digital commercial platform.
  • Responsible for the identification of opportunities to develop with Sony Music Latin Regional Mexican content on commercial platforms and to drive new initiatives to maximize sales on audio and video platforms.
  • Coordination of digital marketing and communication campaigns execution to promote Sony Music Latin Regional Mexican content consumption on audio and video commercial platforms. Responsible of the analysis of the results of those campaigns.
  • Responsible to develop and execute strategies to increase subscribers on Artist’s YouTube Official Channels and Spotify profiles.
  • Responsible to develop, in collaboration with the Digital Business Strategy team, analysis and strategies to increase content and consumption on YouTube OACs.
  • Collaborate with counterparts on different digital commercial strategies to meet content sales, revenue, and market share goals.
  • Develop strong relationships across multiple areas within the company.
  • Work closely with the head of digital business, digital business associate directors, other account managers, production team to ensure effective performance of projects.
  • Identify issues and best practices, share insight, analysis and recommendations to improve our mutual businesses.
  • Responsible for the consumption, revenue and market share reporting.
  • Regularly communication the status of content campaigns, new initiatives, and other activities.
  • Assist in solving operations, reporting, technology, and business issues to ensure efficiency.

Who you are:

  • Conversational and written fluency in Spanish.
  • 7+ years of prior experience in the Music Industry, digital sales specifically: music digital platform, digital music distribution, digital content sales, etc.
  • Regional Mexican Music expert
  • Proficient knowledge of Music Commercial platforms and best practices: Spotify, YouTube, Apple Music, Amazon Music, Pandora, etc.
  • Experience managing, programming, and optimizing music services.
  • Strong knowledge of the Regional Mexican Music industry and related social media news, trends, and the competitive landscape.
  • Bachelor’s degree required in related field(s).
  • Leadership skills
  • Ability to solve conflicts.
  • Out of the box thinking.
  • Excellent time-management, organization, and communication skills.
  • Ability to work effectively under pressure and balance priorities.
  • Strong analytical skills.
  • Proficient in Excel, PowerPoint, and Word.
 

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

California Pay Range

$99,000 - $99,000 USD

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