Email Life Cycle Manager

Email & Lifecycle Marketing Manager

Who We Are

We dream big. We love food. And we’re building the next generation of AI-powered marketing software to help local restaurants thrive.

Launched in 2015, SpotHopper is the leading all-in-one marketing and operations platform for independent restaurants, serving over 18,000 customers nationwide. We give local restaurants the same powerful tools national chains use — helping them attract more guests, operate more efficiently, and grow revenue with less effort.

The Role

We’re looking for a performance-obsessed Email & Lifecycle Marketing Manager to own and scale the programs that turn interest into action.

Your job is to re-engage prospects with compelling subject lines, compelling body copy and clever CTAs — converting stalled leads into demos, demos into customers, and stalled opportunities back into the pipeline. You’ll sit directly inside the revenue motion, accountable for lifecycle performance measured in demos booked and MRR, not just opens and clicks.

What Success Looks Like

• Cold or stalled prospects re-engage and book follow-up meetings
• Lifecycle emails consistently support Sales with better-prepared, more motivated leads
• Messaging clearly answers: “Why should I care right now?”
• Lifecycle programs measurably contribute to demos booked and MRR month over month

Everything below exists to drive the outcomes above. This role is measured by re-engagement, demos booked, and revenue impact — not activity alone.

What You’ll Do

• Own and shape lifecycle email copy — writing directly strong subject lines, opening hooks, efficient and compelling body copy and explicit calls to re-engage.
• Design and execute targeted lifecycle programs to re-engage no-shows and revive stalled deals
• Translate customer and product data into proof-driven email narratives
• Partner with Sales to support re-engagement, follow-up strategy and pipeline recovery
• Build, test, and optimize automated flows across the funnel
• Develop and refine segmentation strategies
• Define and scale a lifecycle email playbook

What You’ll Bring

• 3–5 years of hands-on experience in email or lifecycle marketing
• Copywriting portfolio of emails you’ve written yourself
• Proven track record of owning full lifecycle/pipeline programs
• Performance metrics for campaigns that show demos booked and deals closed.
• Experience selling B2B SaaS products where the first conversion event is a demo sign up.
• Fluency in HubSpot
• Strong understanding of lifecycle and demand gen funnels
• Experience in B2B SaaS startups

 

Our Interview Process:

• Screener interview with Recruiter
• Writing exercise
• Interview with VP of Marketing
• Interview with Content Lead
• Interview with Head of CRM
  
  

This Role Is Probably Not for You If…

• You’re not really a writer of copy and have been mostly involved in email deployment
• You’re primarily looking for a content, newsletter, or brand storytelling role without direct revenue accountability
• Your experience is mostly email execution or tooling rather than influencing behavior
• You don’t enjoy partnering closely with Sales or being measured by demos and pipeline
• You’re early in your career and still learning life cycle fundamentals
• Your performance metrics include only sends, opens and clicks.

Total Compensation

$85,000 – $120,000 per year based on experience

Location

Fully remote (U.S. based only)

Benefits

Health, dental, and vision insurance
401(k) with company match
Life insurance
Generous PTO and sick leave
Collaborative, remote-first culture