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Lifecycle Marketing Manager, Campaign Production

New York (Hybrid)

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is looking for a Lifecycle Marketing Manager, Campaign Production to support the execution of our member lifecycle marketing programs. This role works within the production engine of the lifecycle team, building and launching campaigns in Iterable, executing customization requests from our B2B customer base, and maintaining high quality across a growing volume of campaign work.

This is an individual contributor role that reports to the Director of Lifecycle Marketing and works closely with the Campaign Production Lead. You'll support lifecycle strategy execution, partner with our external agency, and help translate lifecycle strategy into polished, high-performing campaigns. You're detail-oriented, take pride in getting builds right, and stay organized under pressure. This role is ideal for a lifecycle marketer who is energized by hands-on production work and wants to grow their craft in a fast-moving, high-stakes environment. 

Please note that this is a hybrid role based in New York City, with an expectation to be in office 2-3 days a week. Our office is located at 60 Madison Avenue.

What you’ll do:

  • Execute campaign builds in Iterable across ad-hoc sends, multi-step journeys, and triggered programs, working within architectures and frameworks established by the Production Lead
  • Support the customization queue by building and QA'ing customization requests
  • Apply segmentation, personalization logic, and conditional content as defined in briefs and templates
  • Maintain and contribute to QA checklists, ensuring every build is reviewed against a consistent bar before it reaches a member inbox
  • Support agency-managed work by reviewing outputs and flagging quality or spec concerns for the Lead to address
  • Document campaign builds, segment logic, and content decisions to support team knowledge and repeatability

What success looks like in this role:

  • Campaign builds are accurate, on time, and pass QA with minimal rework
  • Customization requests are executed cleanly within defined scope and SLAs
  • Builds consistently use modular library components rather than creating one-off solutions
  • Lifecycle team and stakeholders can trust this role to own standard production end-to-end with minimal oversight
  • Cross-functional partners (Creative, Content, CS) find this role communicative and reliable

What We're Looking For:

  • 3-5+ years of experience in lifecycle, CRM, or marketing operations with hands-on campaign execution
  • Experience building in Iterable or a comparable lifecycle platform (Braze, Customer.io); Iterable strongly preferred
  • Solid grasp of segmentation logic, personalization tokens, and triggered journey fundamentals
  • Strong attention to detail and comfort managing multiple builds simultaneously
  • Organized and proactive, surfaces blockers early and closes the loop without being asked
  • Eager to learn production best practices and grow toward greater ownership over time
  • Experience in B2B SaaS, PLG, or B2B2C environments preferred

The target base salary range for this position is $93,500 - $117,900 and is part of a competitive total rewards package including benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

  • Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
  • Employer sponsored 401(k) match of up to 2% for retirement planning
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
  • We offer competitive paid time off policies including vacation, sick leave and company holidays.
  • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
  • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
  • Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
  • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year.
  • $200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values

Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

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