Content Strategist, Consumer Marketplace

Content Strategist, Consumer Marketplace

As our Content Strategist, you'll play a vital role in executing our consumer brand's content strategy, working closely with the Sr. Content Manager to bring their vision to life. You'll be responsible for developing content calendars and ensuring all content aligns with our brand voice and messaging. You will be researching and identifying high-performing content opportunities across SEO, social media, and email and collaborating with cross-functional teams to assist in establishing our brands as industry leaders (sparefoot.com, storage.com, selfstorage.com). 

What you will do: 

Content Planning & Execution: 

• Collaborate with the Sr. Content Manager to translate the overall content strategy into actionable plans.
• Research and identify SEO-optimized content opportunities for various platforms (blogs, articles, social media posts, email campaigns).
• Contribute to comprehensive content calendars, ensuring a steady stream of high-quality content across all platforms.
• Work within content production workflows, from ideation to editorial review and publication.

Content Creation & Optimization: 

• Draft engaging and informative content aligned with brand voice and messaging.
• Leverage SEO best practices to optimize content for search engines.
• Research and implement data-driven keyword strategies to increase content reach.
• Collaborate with freelance writers and designers to execute content.

Social Media Management: 

• Develop and implement social media content plans that foster engagement, brand awareness, and audience growth across multiple platforms. 
• Create compelling social media posts that resonate with our target audience. 
• Manage and analyze social media performance metrics to measure success. 

Content Performance & Reporting: 

• Assist the Sr. Content Manager with tracking and analyzing content performance across all channels. 
• Generate reports on content performance metrics and identify areas for improvement. 
• Stay up-to-date on industry trends and competitor content strategies.
• Assist with maintaining and building content performance dashboards. 

What you will need: 

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 
• 2-3 years of experience in content strategy or a related field.
• Strong understanding of SEO best practices and content optimization techniques. 
• Proven ability to write clear, concise, and engaging content in a variety of styles. 
• Experience with social media management tools and analytics platforms.
• Data-driven mindset and ability to translate data into actionable insights.
• Excellent organizational and project management skills. 
• Excellent communication and collaboration skills. 
• Passion for staying current with industry trends and best practices.
• Enthusiasm for working within a project management tool (Asana).

Bonus Points: 

• Experience with email marketing best practices. 
• Working knowledge of WordPress CMS.
• Prior experience within the consumer marketplace industry.

• Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IA, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY

• Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance.
• 401(k) match after 60 days, 100% vested after 1 year.
• Employer contribution to your HSA, plus a HRA to help offset your deductible.
• Instant-access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy.
• Do More, Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in scuba certification classes, travel overseas, and redo their back patio among many other things.
• 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events.
• 8 hours of Rest, Relax, Recharge time to care for your mental health.
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• Fully-paid parental leave: 12 and 6 weeks for primary and secondary caregivers respectively.
• ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
• Caregiver Leave: four weeks of fully paid time away from work to take care of aging dependents or family members, if needed.
• $250 monthly home data stipend, plus a home office sign-on bonus of $250.
• Fertility care support options to help in your journey towards parenthood.
• Access to financial experts to help you make informed decisions and achieve your financial goals.
• Direct Student Loan Payment Program, some qualifications and eligibility rules apply.