Content Strategist

takealot.com, South Africa's leading online retailer, is looking for a highly talented Content Strategist to join our Group Customer Services & Insights Team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

Your responsibilities will include:

• Design and implement a 360° content strategy to drive business objectives across customer touchpoints.
• Conduct audience research to understand customer needs, preferences, and behaviours and tailor content to drive engagement and conversion. 
• Oversee the end-to-end content production process, ensuring efficiency, quality and brand consistency.
• Provide strategic input into the creative direction of the brand and ensure all work produced is in line with the brand and campaign theme.
• Writing copy for all marketing communications including performance marketing adverts, emails, social media, printed collateral, press releases etc
• Managing and reviewing content for all marketing communications including performance marketing adverts, emails, social media, video, onsite, webinars, printed collateral, press releases, offline, above the line to ensure all is aligned to brand and campaign theme (Internal creative team & External agency).
• Creating engaging & shareable content appropriate for each social media platform to promote our brand, grow our community and meet business objectives.
• Monitoring the web and social media and engage in discussions about our company, competitors, and industry.
• Working with the marketing team to create content that educates and entertains our audience and supports marketing goals.
• Participating in setting marketing plans and strategy.
• Generating new ideas to ensure brand and commercial success.
• Managing our online presence on all major social media channels and highlighting any customer queries and/or comments that need to be actioned/resolved.
• Understanding the brand and business objectives and requirements and proactively recommend creative solutions or campaigns.
• Building a close working relationship with the external agency.
• Manage content calendars and ensure timely delivery of campaigns. 
• Monitor and analyse content performance metrics, including engagement rates, ROI, and audience growth to meet targets for ROI and efficiency metrics. 
• Continuously refine and improve content strategies to improve outcomes.
• Own content experimentation, including A/B tests to optimize format and messaging. 
• Work closely with Takealot and Mr D teams to align to broader business objectives, across marketing, design, product, partnerships, retail, marketplace, promotions.
• Keep up to date with competitor developments, industry best practice and global trends and share insights with the team.

Qualification & Experience:

• Bachelor’s degree or equivalent qualification in Communications/Copywriting/Branding/Marketing/Brand strategy.
• Computer literacy essential.
• Creative track record with 5+ years industry experience with a through the line portfolio.
• Strong understanding of customer engagement and growth strategies

Attributes Required:

• Ability to translate a creative concept into a clear content plan
• Strategically driven with a sound understanding of brand and business growth.
• Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app, video
• Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices
• Detail orientated
• Excellent proof-reader
• Must be able to manage a team, a content calendar and an agency relationship.
• Takes initiative and works well independently
• Strong communication and time management skills
• An enthusiasm for being a part of a fast-paced start-up environment
• Blogging and ad agency experience advantageous
• Strong understanding of customer engagement and growth strategies. 
• Exceptional storytelling and creative skills, with the ability to produce engaging and impactful content. 
• Strong organizational skills to manage multiple projects, deadlines, and stakeholders simultaneously.
• Proficiency in content management systems, analytics tools, and project management software. 
• Data-driven mindset with the ability to interpret performance metrics and optimize strategies. 
• Excellent collaboration and communication skills to work effectively with cross-functional teams. 
• Knowledge of e-commerce and food delivery industries is advantageous.

The Environment: 

• We laugh hard, work harder, and take full ownership of our wins (and learning moments!)
• Teamwork makes the dream work – we're solution-seekers who thrive on collaboration
• Got feedback? Bring it on! We're always hungry for fresh ideas and honest input 🔄
• Ego? We checked that at the door. Results? Now we're talking!

If you meet the above you are an Extraordinary Mind so come and join us! 

 

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply.