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Marketing Specialist, Social Media & Influencer

New York, New York, United States; San Francisco, California, United States

About Taskrabbit:

Taskrabbit is a marketplace platform that conveniently connects people with Taskers to handle everyday home to-do’s, such as furniture assembly, handyman work, moving help, and much more.

At Taskrabbit, we want to transform lives one task at a time. As a company we celebrate innovation, inclusion and hard work. Our culture is collaborative, pragmatic, and fast-paced. We’re looking for talented, entrepreneurially minded and data-driven people who also have a passion for helping people do what they love. Together with IKEA, we’re creating more opportunities for people to earn a consistent, meaningful income on their own terms by building lasting relationships with clients in communities around the world.

Taskrabbit is a hybrid company with employees distributed across the US and EU and a Built In — Best Places to Work (2022, 2023, 2024) continually ranked across multiple national and regional categories. Join us at Taskrabbit, where your work will be meaningful, your ideas valued, and your potential unleashed!

This role operates on a hybrid schedule requiring two days of in-office collaboration per week (Tuesdays & Wednesdays) in either our San Francisco Hub or our New York City Hub.

About the Job

The Taskrabbit marketing team plays a critical role in driving customer acquisition, engagement, and retention. As the Social Media & Influencer Specialist, you will build Taskrabbit’s brand personality across social media, building a distinct presence that drives brand affinity and helps achieve business goals. In this role, you will manage and execute a robust content strategy across organic social channels, including content creator and influencer partnerships.

The ideal candidate for this role is both creative and strategic, a master wordsmith with quick wit, and passionate about building and engaging online communities. At the core, you live and breathe social media and have a pulse on all the latest cultural and social industry trends. You have a passion for content creation, pushing the boundaries and taking smart risks to deliver results. 

As a core member of the Marketing team, this individual will work with key stakeholders across creative, paid, owned and earned channels, and partner closely with our Brand & Social Media Lead on cross-functional campaigns and social-led initiatives. This role will report directly to the Director of Brand & Creative.

Responsibilities

  • Possess a deep passion for crafting social content, a keen eye for visual storytelling, and a thorough understanding of social media trends and strategies to drive strong engagement
  • Manage content calendar across Taskrabbit’s organic social media channels, including but not limited to brainstorming, copywriting, planning, scheduling, and publishing 
  • Own and execute content strategy by creating still and video content for organic social channels
  • Actively monitor organic social media mentions and identify opportunities to engage with Taskrabbit users, influencers, and other brands
  • Analyze and report on the performance of social content and incorporate insights into future content decisions
  • Spearhead social-first campaigns and collaborate with internal (Creative, PR, CRM, etc) teams on integrated distribution strategies
  • Support Social Media Lead with end-to-end influencer and content creator partnerships, including sourcing, negotiation, developing briefs, and reviewing/approving content.

Qualifications

  • 3-5 years of experience as a Social Media Specialist or similar role
  • Deep knowledge of Instagram, TikTok, Facebook, Twitter (X), Pinterest, YouTube, LinkedIn and general social media best practices
  • Strong storyteller with the ability to develop engaging platform-native short- and long-form content 
  • Ability to ideate and concept original content ideas both independently and in collaboration with team members
  • Problem solver attitude, with demonstrated ability to find creative solutions to ambiguous problems
  • Analytical mindset with keen ability to measure and demonstrate business impact 
  • Strong collaborator, with excellent written and communication skills

Desired Skills & Experience

  • Familiar with sharing economy landscape and marketplace companies
  • Constantly brings fresh ideas, creativity, and innovation to social content
  • Excellent time-management/prioritization skills and attention to detail
  • Adapts well to fast-paced working environment, juggling multiple projects and adhering to tight deadlines
  • Team player who can also thrive independently
  • Professional, positive, upbeat attitude
  • Experience with editing and design tools like CapCut, Canva, and/or Adobe Photoshop, as well as social and influencer management tools like Dash Social

Compensation & Benefits

At Taskrabbit, our approach to compensation is designed to be competitive, transparent and equitable.  total compensation consists of base pay + bonus + benefits + perks.

The base pay range for this position is $72,000 - $96,000. This range is representative of base pay only, and does not include any other total cash compensation amounts, such as company bonus or benefits. Final offer amounts may vary from the amounts listed above, and will be determined by factors including, but not limited to, relevant experience, qualifications, geography, and level.

You’ll love working here because:

  • Taskrabbit is a Hybrid Company. We value flexibility and choice but also stay committed to regular in-person connection.
  • The People. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams -- people you can be proud to work with!
  • The Diverse Culture. We believe that we make better decisions when our workforce reflects the diversity of the communities in which we operate. Women make up half of our leadership team and our diversity representation is above that of the tech industry average.
  • The Perks. Taskrabbit offers our employees with employer-paid health insurance and a 401k match with immediate vesting for our US based employees. We offer all of our global employees generous and flexible time off with 2 company-wide closure weeks, Taskrabbit product stipends, wellness + productivity + education stipends, IKEA discounts, reproductive health support, and more. Benefits vary by country of employment. 

Taskrabbit’s commitment to Diversity and Inclusion:

An Active Commitment to Equity within our Company and Platform. We are an inclusive community where all who share our mission and values belong. Our diverse team represents the communities we serve, breaking down systemic barriers, and transforming lives- one action at a time.

Taskrabbit is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, sex, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Taskrabbit is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. 

Taskrabbit will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. 

Taskrabbit will never use text or chat applications to conduct interviews. We have a thoughtful and interactive interview process that includes an initial recruiter phone screen and several video-based interviews with our hiring teams. Communications will always be conducted by taskrabbit.com domain names.

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