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Senior Product Manager, Campaign Management and Execution

San Francisco, California, United States

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Vuori, Rocket Money, and hundreds more—to grow their business using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience. Our technology and services are pushing the industry forward, enabling businesses of any size to advertise on TV.

Named one of the 16 Hottest Ad Tech Companies by Business Insider and Best Places to Work by Inc. Magazine, Tatari is experiencing rapid growth. Our executive team is comprised of former founders and senior leaders at fast-rising startups like Shazam, TrueCar, AdapTV, and LiveRail and larger, more established tech companies like Amazon, Google, Meta, Microsoft, and Yahoo.  

Join Tatari to build an AI-powered self-serve TV ad platform – from picking the right audience to advising on spend in real time. You’ll be at the center of that transformation, turning decade’s worth of TV data into intelligent recommendations that make campaign planning and campaign management as easy as clicking “Go.” In this role, you will work cross-functionally to solve unique problems in programmatic and direct TV advertising. You will own the product lifecycle and define requirements, user stories, and acceptance criteria for specific features within the Tatari self-serve platform in the areas of campaign management and campaign execution.

Your ability to deeply understand and advocate for the needs of our marketer users – from SMB to Enterprise – and how to prioritize our engineering efforts to meet those needs will determine success in this role.

You will be responsible for owning the user experience, so our marketer users can successfully set up TV ad campaigns. You will build out prototypes and products and evaluate how best to automate the entire TV campaign workflow for a true self-serve user experience. You will also collaborate closely with other product managers, engineering teams, media buyers, and marketing to move rapid solutions onto our longer term product roadmap. 

This role is perfect for someone who is hungry to learn, unafraid of complexity, and eager to pioneer what’s next in an industry ripe for disruption. You won’t just be building features — you’ll be redefining how TV advertising works in an AI-first world.

Responsibilities

  • Deeply understand programmatic and direct TV buying and where AI-driven capabilities can create meaningful advantages for our customers.
  • Develop and execute on product strategy and deliver outcomes within set timelines.
  • Gather customer feedback through interviews, surveys, and analytics to identify opportunities where AI can simplify complex workflows or surface smarter recommendations.
  • Work with engineering and data science teams to translate requirements into roadmap features.
  • Prioritize features and fixes based on customer needs, business goals, and the potential to deliver automated and differentiated TV buying capabilities at scale.
  • Collaborate with stakeholders across Tatari — including media buying, media operations, and marketing.
  • Stay on top of industry trends, competitive offerings, and emerging AI technologies to position Tatari’s products as innovative, high-impact solutions in the evolving TV landscape.

Qualifications

  • 4+ years of relevant product management experience in direct, programmatic or digital advertising, with a track record of delivering impactful products.
  • Strong written and verbal communicator with excellent people skills to collaborate across teams, clients, and vendors — and the ability to present a clear, compelling case for your roadmap to senior leadership in a way that inspires action.
  • Customer-obsessed, skilled at uncovering real needs, crafting strong user stories, and delivering solutions that solve meaningful problems — including identifying opportunities where AI can simplify workflows or unlock new value.
  • Proven experience partnering closely with Design to address complex problems and varied customer needs through user research, prototyping, and thoughtful product design.
  • Passionate about tools, automation, and AI-driven innovation, while staying pragmatic and execution-focused.
  • It’s a huge plus if you have any of: Ad tech and strong programmatic / DSP background; understanding of advertising media operations; zero-to-one experience building innovative products from scratch; helped a past company evolve home-grown legacy systems into more modern and effective infrastructures; Familiarity with applying AI to real-world customer workflows

Benefits 

  • Total compensation ($160,000-190,000/Annually)
  • Equity compensation
  • Health insurance coverage for you and your dependents
  • Unlimited PTO and sick days
  • Snacks, drinks, and catered lunches at the office
  • Team building events 
  • $1,000 annual continued education benefit
  • $500 WFH reimbursement
  • Monthly lifestyle spending reimbursements
  • FSA and commuter benefits
  • Monthly Company Wellness Day Off
  • Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

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