Strategy Director, Social, Nissan United

Who You Are:

We are looking for someone who lives and breathes social media, and loves all aspects of content planning, consumer journeys, comms frameworks and ideation process. Everything from the respective strategic purposes of different social platforms, to the details of producing content that is perfect in spec —and everything in between. This role requires someone who can go back and forth from the strategic big picture to the content details multiple times a day. The person in this role understands the importance of ecosystems, messaging, and can lead communications efforts that enhance brand reputation and customer engagement. This person is immersed in the latest social platform behaviors and trends (TikTok, Meta, Snapchat, Twitch, Reddit, LikedIn, YouTube, Twitter, Discord, etc) and stays up to date on the nuances of each channel. We are looking for people who are always happy to share and impart their expertise and know how, with their peers or their clients, so as to elevate the teams they are part of, and the work they deliver. 

 

Skills and experience:

• Background in social and communications strategy, 360 campaigns and activations, content development, organic, paid and earned / influence.
• 10+ years experience in a relevant digital and social strategy role.
• Client-facing agency experience and social strategy and implementation experience with automotive or major B2C brands is a must.
• Literate in digital analytics (macro trends and website based), social listening, social publishing (Sprinklr, Hootsuite, …), consumer databases (GWI, YouGov, …).
• Knowledge of marketing strategies, media mixes and comms plans.
• Ability to independently manage teams of strategists, multiple client initiatives and campaigns.

 

What You’ll Do:

The Social and Communications Strategy Director is a client facing role where you will lead the strategic purpose and organization on all social, digital and content activations for a major B2C company with highly reputable household brands. Your responsibilities will include:  

• Management of a multidisciplinary team of social strategists
• Development of full year GTM strategies, 360 and social campaign briefs, strategies, comms rollout and amplification plans.
• Development and implementation of influencer, creator and publishing strategies.
• Development of always-on channel and content strategies for social platforms, including full ownership of cadence planning and monthly content calendar creation (implemented by social media management teams).
• Weekly social listening and media monitoring for creative signal spotting.
• Learnings and takeaways for all types of social reports (monthly reports, campaign reports) and implementing learnings on an ongoing basis.
• Informing paid social strategies for monthly calendars and campaigns, including selecting content to promote. 

What you know, are interested in or just keep an eye on: 

• Best in class social activations, campaigns and memes.
• Channel Planning, Ecosystem Design, Consumer Journeys.
• Community management and engagement principles, with platform specificities in mind (some understanding of social media algorithms and key cultural uses).
• Paid Social principles and opportunities (dark posting, amplification, Meta and Google platforms, eye for CTAs and redirections when needed, etc.).
• Influencer marketing principles and opportunities.
• When we meet please tell us about your fav subreddits, the best Twitter threads you’ve come across, what your TikTok FYP looks like, etc.

 

Who We Are:

We are a modern, integrated agency created and managed by TBWA to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, media, customer experience and CRM, all of which help drive and inspire innovation and creativity.

Nissan United is housed within the TBWA collective. Named one of the World's Most Innovative Companies by Fast Company four years in a row, and Adweek's 2022 and 2021 Global Agency of the Year, TBWA is known for its long history of famous creative campaigns for some of the world’s greatest brands, powered by our trademarked Disruption® methodology.

 

TBWA\Chiat\Day Values

Our creative product is everyone’s responsibility.

We are tough on work. We are kind to each other.

When we take care of each other, the rest takes care of itself.

 

TBWA\Chiat\Day Attitudes

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;

Collaboration: Self-confidence without a big ego; work with all types of people;

Integrity: What we say is what we do; it is honesty and respect in our dealings with people;

Resourcefulness: To find ways to do whatever we have to do for our clients, and our people.

 

Location:

Given the nature of our Strategy team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to New York, NY or Nashville, TN, in the near future (first 30 days of employment).

The annual salary range for this role is $150,000 - $180,000 and may vary depending on the candidate’s geographic location and experience. Other compensation includes relocation costs, if applicable.

Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.