Director, FinTech Sales & GTM

About Tekmetric

Tekmetric is the all-in-one, cloud-based platform helping auto repair shops run smarter, grow faster, and serve customers better.

Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably.

Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset. 

But we’re not just building software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time.

Come build with us. Join the journey. Shape the future of auto repair.

What You’ll Do

We’re building the future of auto shop fintech, and we're looking for a Director of Fintech Sales & GTM to lead the charge. In this high-impact, high-visibility role, you’ll define and scale the go-to-market strategy for our growing fintech product suite—including Payments, Capital, Instant Payouts, BNPL, and Issuing. You’ll own the sales playbook, build the foundation for a fintech sales team, and work hand-in-hand with Marketing and RevOps to drive results. This is a unique opportunity to drive growth, launch major initiatives, and directly influence board-level metrics.

• Own end-to-end sales strategy and execution for all fintech products, including payments processing, payroll, and embedded finance.
• Meet or exceed monthly, quarterly, and annual revenue targets.
• Track and improve attach rates, conversion rates, and activation milestones.
• Build, manage, and develop a high-performing fintech-focused sales team.
• Provide ongoing coaching, performance feedback, and deal strategy support.
• Establish a scalable sales motion for both high-velocity and consultative selling.
• Collaborate with product, marketing, and RevOps on GTM planning and execution.
• Continuously refine messaging and value proposition based on market insights.
• Own the entire sales funnel from lead to close.
• Implement disciplined pipeline management and forecasting processes.
• Partner with RevOps to build reporting tools and monitor funnel health.
• Personally engage with strategic accounts to drive enterprise deals.
• Gather and share field intelligence to inform product and GTM strategy.
• Coordinate joint go-to-market efforts and account strategies.
• Drive retention and upsell efforts through cross-functional alignment.
• Develop sales playbooks, ROI calculators, and training resources.
• Ensure team is equipped to sell the full fintech suite with confidence.
• Analyze and report on sales performance, conversion metrics, and GTM efficiency.
• Identify opportunities to improve cycle time, attach rate, and revenue per customer.

What you Bring

• 10+ years of experience in B2B SaaS, fintech, or payments sales, with at least 3+ years in a leadership or director-level role.
• Proven track record of meeting or exceeding quota in a high-growth, fast-paced sales environment.
• Experience in building and scaling go-to-market strategies for multi-product offerings.
• Strong leadership background with experience recruiting, managing, and coaching high-performing sales teams.
• Ability to lead strategic sales cycles, especially in complex or consultative sales environments (e.g., mid-market or enterprise accounts).
• Comfortable working cross-functionally with Product, Marketing, Revenue Operations, Legal, and Customer Success.
• Strong analytical skills—ability to build forecasts, set KPIs, and interpret performance metrics.
• Excellent communication and presentation skills with experience selling to C-level executives, including CFOs and COOs.
• Proficiency in tools like Salesforce, HubSpot, Gong, and Excel/Google Sheets.
• Familiarity with Stripe, Square, or other fintech/payment platforms

Who You Are

Successful candidates will also demonstrate many of the characteristics that our core values represent:

• Build things that matter: 
• You have a love of building something new or improving on current processes and care about making a positive difference.
• We’re all entrepreneurs: 
• You love learning new things and are comfortable working in a startup-like, dynamic environment -- moving quickly, even in the face of ambiguity. You are a self-directed leader who can jump in, structure their own work, and figure out how best to execute a plan yourself and with others. At Tekmetric our leaders are all players and coaches.
• Yes before no: 
• You keep an open mind and are excited about new ideas and helping others actualize their ideas. You are intellectually curious and analytical in a strategic context.
• We matter to each other: 
• You care about people and see the success of one is success for us all. You are a highly ethical individual with unquestioned integrity and the experience, confidence, and stature to protect confidential information in a growing company.

Why You'll Love Working With Us

Health & Wellness That Have You Covered:

• Enjoy the flexibility of remote work
• Competitive base salaries that reflect your value.
• Generous Paid Time Off, because we know you do your best work when you're well-rested.
• Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.
• Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
• Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.

Investing in Your Future (and Present):

• 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
• Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
• Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
• After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you. 
• Keep growing with support for continuing education - we’re invested in your development.

Most importantly, we have a stellar team of coworkers, a really cool office, and lots of fun activities!

Tekmetric is an equal opportunity employer. We hire hard working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.