Director, FinTech Sales & GTM

About Tekmetric

Tekmetric is a cloud-based auto-repair shop management system with an easy-to-use workflow and a modern approach to customer care. Tekmetric champions transparency, integrity, innovation—and above all—a service-mentality that puts customers first.

Founded in Houston, Texas in 2015, Tekmetric has been providing reliable, fast customer service to shops from day one. Our team is growing quickly, but our service philosophy of listening to customers still remains a core value.

We’re looking for hungry candidates to help us strengthen our industry-leading team. We’re building our software to be more intuitive. We’re building more integrations that make our customers’ lives easier. We’re building better internal processes to make our globally distributed organization run more smoothly. We’re building stronger relationships with the best and brightest partners in our industry.

Our customers love our products. We love serving them. And we love the journey we’re on together.

Come build with us!

What You’ll Do

We’re building the future of auto shop fintech, and we're looking for a Director of Fintech Sales & GTM to lead the charge. In this high-impact, high-visibility role, you’ll define and scale the go-to-market strategy for our growing fintech product suite—including Payments, Capital, Instant Payouts, BNPL, and Issuing. You’ll own the sales playbook, build the foundation for a fintech sales team, and work hand-in-hand with Marketing and RevOps to drive results. This is a unique opportunity to drive growth, launch major initiatives, and directly influence board-level metrics.

• Own end-to-end sales strategy and execution for all fintech products, including payments processing, payroll, and embedded finance.
• Meet or exceed monthly, quarterly, and annual revenue targets.
• Track and improve attach rates, conversion rates, and activation milestones.
• Build, manage, and develop a high-performing fintech-focused sales team.
• Provide ongoing coaching, performance feedback, and deal strategy support.
• Establish a scalable sales motion for both high-velocity and consultative selling.
• Collaborate with product, marketing, and RevOps on GTM planning and execution.
• Continuously refine messaging and value proposition based on market insights.
• Own the entire sales funnel from lead to close.
• Implement disciplined pipeline management and forecasting processes.
• Partner with RevOps to build reporting tools and monitor funnel health.
• Personally engage with strategic accounts to drive enterprise deals.
• Gather and share field intelligence to inform product and GTM strategy.
• Coordinate joint go-to-market efforts and account strategies.
• Drive retention and upsell efforts through cross-functional alignment.
• Develop sales playbooks, ROI calculators, and training resources.
• Ensure team is equipped to sell the full fintech suite with confidence.
• Analyze and report on sales performance, conversion metrics, and GTM efficiency.
• Identify opportunities to improve cycle time, attach rate, and revenue per customer.

What you Bring

• 10+ years of experience in B2B SaaS, fintech, or payments sales, with at least 3+ years in a leadership or director-level role.
• Proven track record of meeting or exceeding quota in a high-growth, fast-paced sales environment.
• Experience in building and scaling go-to-market strategies for multi-product offerings.
• Strong leadership background with experience recruiting, managing, and coaching high-performing sales teams.
• Ability to lead strategic sales cycles, especially in complex or consultative sales environments (e.g., mid-market or enterprise accounts).
• Comfortable working cross-functionally with Product, Marketing, Revenue Operations, Legal, and Customer Success.
• Strong analytical skills—ability to build forecasts, set KPIs, and interpret performance metrics.
• Excellent communication and presentation skills with experience selling to C-level executives, including CFOs and COOs.
• Proficiency in tools like Salesforce, HubSpot, Gong, and Excel/Google Sheets.
• Familiarity with Stripe, Square, or other fintech/payment platforms

Who You Are

Successful candidates will also demonstrate many of the characteristics that our core values represent:

• Build things that matter: 
• You have a love of building something new or improving on current processes and care about making a positive difference.
• We’re all entrepreneurs: 
• You love learning new things and are comfortable working in a startup-like, dynamic environment -- moving quickly, even in the face of ambiguity. You are a self-directed leader who can jump in, structure their own work, and figure out how best to execute a plan yourself and with others. At Tekmetric our leaders are all players and coaches.
• Yes before no: 
• You keep an open mind and are excited about new ideas and helping others actualize their ideas. You are intellectually curious and analytical in a strategic context.
• We matter to each other: 
• You care about people and see the success of one is success for us all. You are a highly ethical individual with unquestioned integrity and the experience, confidence, and stature to protect confidential information in a growing company.

What We Offer:

Healthcare Insurance and Leave:

• Flexible and remote work opportunities
• Generous PTO
• Exceptional leave programs for all of life’s moments: maternity, paternity and parental bonding, as well as medical leave to care for yourself or loved ones
• Excellent Medical, Dental, Vision and Prescription Drug Coverage

Financial Benefits:

• 401(k) Retirement Savings Plan with a 6% Match
• Employer covered STD, LTD, Life and AD&D Insurance Programs
• Up to $60 monthly for wellness expenses and activities
• Education Assistance- includes undergraduate/graduate courses and continuing education

Most importantly, we have a stellar team of coworkers, a really cool office, and lots of fun activities!

Tekmetric is an equal opportunity employer. We hire hard working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.