Director, Inbound Marketing

About Tekmetric

Tekmetric is the all-in-one, cloud-based platform helping auto repair shops run smarter, grow faster, and serve customers better.

Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably.

Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset. 

But we’re not just building software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time.

Come build with us. Join the journey. Shape the future of auto repair.

Working the Tekmetric Way

At Tekmetric, we’re building a culture where winning matters - not for ego, but because when our customers win, we win together. 

We move fast, stay curious, and take full ownership of our results — no excuses, no finger-pointing. If you thrive in ambiguity, take initiative, and view honest feedback as fuel for growth, you’ll feel right at home here.

We’re direct but respectful, ambitious yet grounded, and collaborative at every level. Everyone leads through impact and is encouraged to speak up, share ideas, and challenge assumptions (even your manager’s). This is a place for builders, not bystanders.

Success here takes focus, follow-through, and a willingness to roll up your sleeves — but if you’re driven by meaningful work and real results, it’s deeply rewarding. You’ll join a team that cares about the work, supports one another, and takes smart risks to achieve bold goals. Be yourself, stay mission-focused, and you’ll thrive. If that energizes you, we can’t wait to meet you.

Where We Work: At Tekmetric, great work can happen anywhere — but great teams are built through intentional connection. Our hybrid model means no role is fully remote, offering flexibility while strengthening collaboration and alignment. We host team and company-wide offsites throughout the year to deepen connection and reinforce shared goals. Attendance is expected and fully supported.

What You'll Do
Tekmetric is growing fast and we’re building a world-class inbound engine to match. We’re looking for a Director, Inbound Marketing to own the full digital acquisition motion across paid media, organic search, AI-driven search visibility, and our website as a primary revenue engine.

You’ll scale our high-volume inbound pipeline, drive predictable revenue growth, own paid media end-to-end, turn search (SEO + AI search) into a powerhouse growth channel, and elevate our website into a conversion machine across the entire customer journey. If you think in systems, live in the data, and love pulling performance levers, this one’s for you.

Run High-Performance Paid Media

• Own paid search + paid social strategy, execution, optimization, and reporting.
• Manage our performance marketing agency to ensure top-tier productivity and ROI.
• Oversee multi-million-dollar budgets with precision, balancing volume, quality, and efficiency.
• Run continuous experimentation across targeting, bidding, creative, and landing experiences.
• Collaborate closely with Demand Gen/Lifecycle to ensure paid media aligns with segment priorities, nurture programs, and expansion motions.
  
  

Lead Website Growth & Search Visibility

• Own Tekmetric.com as a revenue-driving product, built for conversion, clarity, and discoverability.
• Build and execute a search-forward growth roadmap across SEO fundamentals, content structure, technical SEO, and search-friendly UX.
• Optimize the website for AI-driven search environments. 
• Leverage testing, personalization, and CRO tools to increase conversion rates.
• Partner deeply with Brand, Product Marketing, Product, and Demand Gen/Lifecycle to ensure the website reflects unified messaging, positioning, and product narratives.
  
  

Drive Analytics, Forecasting & Insight

• Build dashboards and forecasting models to predict volume, quality, and cost efficiency.
• Partner with RevOps on attribution and funnel visibility.
• Monitor performance daily to spot trends early and make rapid, high-quality decisions.
• Work cross-functionally with Demand Gen/Lifecycle, Product Marketing, Brand, and Product to translate insights into coordinated action.
  
  

Lead and Develop a High-Performing Team

• Manage and mentor a small team across performance marketing and web.
• Build a culture of experimentation, AI adoption, curiosity, and operational excellence.
• Set clear priorities, workflows, and development paths as the inbound engine scales.
• Foster strong cross-functional collaboration with Marketing, Product, and GTM teams.

What You Bring

• 8+ years of experience in performance marketing, digital acquisition, or demand generation in high-growth SaaS. 
• Passion for scaling inbound growth engines in dynamic SaaS environments
• Proven success managing multi-million-dollar paid media programs with pipeline outcomes.
• Experience owning and optimizing a website as a revenue-driving digital product.
• Deep knowledge of modern SEO across technical, content, and on-page optimization.
• Strong understanding of AI-driven search behavior and how to optimize for it.
• Experience building search strategies that improve visibility, rankings, and search-driven conversions.
• Expertise in experimentation frameworks, attribution, pipeline analytics, and funnel forecasting.
• Ability to build dashboards, interpret complex data, and translate insights into action.
• Experience managing and developing a small, high-performing team.
• Ability to prioritize ruthlessly, move fast, and operate with clarity in a scaling environment.
  
  

Why You'll Love Working With Us

Health & Wellness That Have You Covered:

• Enjoy the flexibility of remote work
• Competitive base salaries that reflect your value.
• Generous Paid Time Off, because we know you do your best work when you're well-rested.
• Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.
• Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
• Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.

Investing in Your Future (and Present):

• 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
• Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
• Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
• After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you. 
• Keep growing with support for continuing education - we’re invested in your development.

 

Most importantly, we have a stellar team of coworkers, a really cool office, and lots of fun activities!

 

Tekmetric is an equal opportunity employer. We hire hard working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.