B2B CRM Specialist

Join our Movement and Champion Restaurant Culture! 💚

At TheFork we believe that the best things in life happen around the table. As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.

We’re part of the Tripadvisor Group and proud to be building a diverse, people-first culture where “respect”, “ownership”, “growth” and “better together” values thrive.
If you’re passionate about food, technology, and making a real impact, your seat at the table is ready.

👉 Discover life at TheFork

 

We are looking for an experienced and passionate B2B CRM Specialist to join our Central Marketing Team. You will ensure consistent communication across all customer touch points.

What you will do:

• Build a campaign plan for CRM B2B and set up the B2B communications via Hubspot for all countries with a special focus on France & Belgium.
• Increase the visibility of TheFork in order to acquire new restaurants and retain existing partners
• Increase the leads and support Account Manager and Sales with new communication tools.
• Improve the onboarding process for the new restaurant partners
• AB Test continuously
• Report, analyze & make recommendations to improve running local campaigns and develop new automated campaigns
• Imagine future winning campaigns
• Be the main contact of the rest of the teams needing you to reach restaurants
• Share best practices on a global level

 

You Must Meet These Critical Qualifications 

• Master’s degree in Marketing.
• Proven track record in CRM, with hands-on experience driving customer engagement and retention.
• Skilled in leading CRM platforms such as Salesforce, Pardot, Braze, Hubspot, or Adobe Campaign.
• Exceptional written communication skills, with a flair for crafting compelling and inspiring newsletters.
• Strong analytical mindset, confident in working with customer data to generate insights and optimise campaigns.
• Fluent in French and English.

You Can Impress With These Additions

• Solid understanding of digital marketing and its key levers.
• Highly creative, with the ability to translate ideas into impactful campaigns.
• Enthusiastic about leveraging AI to enhance efficiency and improve day-to-day work.

 

What we offer:

😄 An awesome team 

🏠 A permanent contract

⚖️ Flexible working environment  (2 days home office per week +  up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)

💸 Competitive fixed salary and bonus 

🌎 International teams and a multicultural environment spanning 10 offices across Europe

🤝Highly inclusive working environment  

🤸‍♀️ Lifestyle benefits that can be used to reimburse expenses related to  physical and leisure activities, family support, travel etc 

🎓 Continuous learning and development programs

😌 Free access to the Calm app to help you build resilience wherever you are  in your mental health journey

⏳ A program dedicated to helping you have the best work/life balance 

🎤 Team building events 

 

We believe that we are better together, and we welcome you for who you are. We endeavor to ensure  that everyone - regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under  applicable law -has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great.

TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application,  interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to AccessibleRecruitment@TheFork.com. Our HR team will review the request and respond accordingly.

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