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Global Brand Director

Barcelona, Milan, Paris

Join our Movement and Champion Restaurant Culture! 💚

At TheFork we believe that the best things in life happen around the table.
As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.

We’re part of the Tripadvisor Group and proud to be building a diverse, people-first culture where “respect”, “ownership”, “growth” and “better together” values thrive.
If you’re passionate about food, technology, and making a real impact, your seat at the table is ready.

👉 Discover life at TheFork

What you will do:

 

Reporting to the Chief Marketing Officer, the Global Brand Director will be responsible for building TheFork’s leadership as the go-to brand in the European restaurant industry (for both diners and restaurants). They will also work to position TheFork as a top employer that attracts exceptional talent across Europe. Together with their team, they will: 

  • Ensure flawless implementation of TheFork’s Brand Book, both by directly executing brand initiatives and by guiding and supporting other teams across the organisation.
  • Lead the execution of our content and communications strategy, including the creation and delivery of high-impact creative assets.
  • Collaborate closely with the Media and CRM teams to drive the creative development of Performance Media and CRM campaigns, ensuring impactful and consistent execution.
  • Foster strong partnerships across Local Marketing, Product Design, and Central Marketing teams, encouraging alignment and collaboration.
  • Elevate TheFork’s brand reputation among diners, restaurant partners, and external talent.
  • Build and champion customer understanding through Consumer & Market Insights (CMI).
  • Embrace and embed AI tools into team workflows, fostering a culture of innovation and operational excellence.
  • Partner with Marketing Finance to manage and optimise budget effectiveness and maximise return on investment.

Above all, the Global Brand Director will ensure that the entire company lives and breathes our core belief: the best things in life happen around the table.

Who you are:

  • You are a passionate and ambitious brand leader who brings strategy, creativity, and purpose to your work and to your team. You:
  • Thrive on challenges and face adversity with optimism, believing that good is never enough and always striving for better.
  • Bring deep brand expertise alongside a broad understanding of business dynamics and your team’s role in the bigger picture.
  • Lead with integrity and respect, staying true to your values while being an active listener who adapts when context calls for it.
  • Create a high-performance environment where people feel heard, empowered, and challenged to grow. You coach with honesty and transparency.
  • Shine through your team (not above them), providing clarity, direction, and space for others to succeed.
  • Are a strong communicator who adapts your message to different audiences and inspires people to follow your vision.

You Must Meet These Critical Qualifications:

  • Fluent English. Fluent Spanish, Italian or French are a plus.
  • 12+ years in Marketing, with a strong focus on brand building. Digital and e-commerce experience is a significant plus.
  • Proven track record defining, evolving, and implementing brand platforms in a B2C and B2B context.
  • Experience leading global and local teams.
  • Deep expertise in content, communication, and creative development.
  • Strong media expertise, both performance and awareness.
  • Experience in Brand Reputation and narrative development (PR, public affairs, stakeholder engagement).
  • Strong understanding of Consumer & Market Insights (CMI), with the ability to lead insight-driven strategy.
  • Business financial understanding.
  • Highly analytical mindset, comfortable making data-driven decisions, while also trusting experience and gut instinct when data is limited.

 

What we offer you:  

😄 An awesome team 

🏠 A permanent contract (that can be useful in life) 

⚖️ Flexible working environment  (2 days home office per week +  up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)

💸 Competitive fixed salary and bonus 

🍕 Lunch vouchers available for each working day (because yes, we like to try our best restaurants)  

🌎 International teams and a multicultural environment spanning 10 offices across Europe

🤝Highly inclusive working environment  

🤸‍♀️ Lifestyle benefits that can be used to reimburse expenses related to  physical and leisure activities, family support, travel etc 

🎓 Continuous learning and development programs

😌 Free access to the Calm app to help you build resilience wherever you are  in your mental health journey

🐣Dedicated parental leave and caregiver leave policies (12 weeks fully paid)

⏳ A program dedicated to helping you have the best work/life balance 

🏥 Health insurance fully covered by the company 

👩‍🦽 Life & Disability Insurance at no cost to the employee

🍴 Amazing offices with dining, a coffee point on each floor, and leisure area    

🎤 Team building events 

 

We believe that we are better together, and we welcome you for who you are. We endeavor to ensure  that everyone - regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under  applicable law -has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great.

TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application,  interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to AccessibleRecruitment@TheFork.com. Our HR team will review the request and respond accordingly.

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