Sr. Product Marketing Manager

The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation.  

The Health Management Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, THMA could be the right place for you!

Reporting to the VP, Marketing, The Health Management Academy is seeking a strategic and impact-driven Sr. Manager, Product Marketing to lead omnichannel marketing strategy and growth for our RaaS (Research-as-a-Service) products. This role is ideal for a marketer with deep experience in healthcare—particularly the provider space—who thrives at the intersection of data, insights, and storytelling. 

Our RaaS products draw on The Health Management Academy’s deep knowledge of Leading Health Systems (LHSs) to produce original insights and analysis on today’s most critical healthcare priorities and challenges and the leader in this role would generate qualified leads and conversions through brand-related prospect marketing activities.  

The Sr. Manager, Product Marketing, will be a strong hands-on content creator and strategist, and someone who not only develops the vision for a campaign but also writes and produces the materials that bring it to life. They should have proven experience in content marketing, copywriting, segmentation, marketing campaign strategy, and full-funnel, omni-channel marketing. They should also be adept at analyzing marketing and campaign performance data to uncover insights, optimize strategy, and deliver clear, executive-level reporting that demonstrates impact, ROI, and alignment with business goals. 

The job duties required for this role include designing segmented campaigns and crafting compelling copy and creative across digital and traditional platforms by executing CRM/email, conversion, and optimization strategies. They’ll ensure brand consistency across multiple activations while driving engagement through content optimization, email marketing, search marketing, social media, SEO, and digital advertising. KPIs for this role will align with prospect lead generation goals.  

The leader in this role should be commercially leaning, data-driven, creative, and possess the ability to ask smart, strategic questions to shape the storytelling aspect of the role, have a firm grasp of current marketing tools and strategies, and able to execute marketing programs and campaigns from conception to implementation and optimization. 

Essential Duties and Responsibilities 

• Lead go-to-market strategy and execution for RaaS (Research-as-a-Service) products, driving awareness, engagement, and qualified leads among health system executives. 

• Develop and own end-to-end marketing campaigns—from strategy through execution and optimization—across digital, social, email, and event channels. 

• Write and produce high-quality content including web copy, email campaigns, thought leadership pieces, reports, event collateral, and sales enablement materials that bring insights and data to life. 

• Analyze marketing and campaign performance data to uncover insights, optimize strategy, and deliver clear, executive-level reporting that demonstrates impact, ROI, and alignment with business goals. 

• Partner with Product, Research, and Sales teams to ensure market insights inform product positioning, messaging, and commercialization strategy. 

• Develop and maintain segmentation strategies that align messaging with the needs and priorities of our commercial organization. 

• Plan and execute omni-channel campaigns that support both awareness and lead-generation goals, integrating paid, earned, and owned media. 

• Support event marketing strategies that connect RaaS insights with member and prospect audiences through convenings, webinars, and industry events. 

• Execute CRM and email marketing campaigns that nurture leads, improve conversion, and strengthen engagement across the customer journey. 

• Monitor campaign performance and optimize creative, messaging, and channels using analytics and insights to improve ROI and meet lead-generation KPIs. 

• Ensure brand consistency and voice across all RaaS marketing activities and materials. 

• Understand and utilize Salesforce to retrieve data analytics allowing for more informed marketing decisions. 

• Serve as THMA’s RaaS Brand SME, providing guidance and support to team members for proper brand amplification, enabling strategic goal achievement and high-quality delivery of value. 

• Other duties as assigned. 

Skills & Requirements 

Education   

• Bachelor's degree in marketing, advertising, communications or related field 

• Master’s degree preferred 

Minimum Qualifications  

• 5+ years’ experience in strategic or product marketing roles  

• Demonstrated strong communication skills - writing, presentation development, collateral development 

• Ability to partner cross-functionally 
• B2B Marketing experience required

• High proficiency with MS Office (Excel, Word, Outlook, PowerPoint) 

• Healthcare experience required 

Skills/Knowledge  

• Ability to translate product features and benefits into easily understood value-driven messages that can be used to amplify our brand 

• Ability to communicate product information concisely and understandably for optimal conversion 

• Mastery of Microsoft Office (Word, Excel, PowerPoint) 

• Familiarity with SharePoint and website content management systems 

• Must enjoy working with information that is technical in nature and tailoring that information for both lay and specialized audiences 

• Must possess high emotional intelligence 

• Demonstrate proven ability to collaborate with and support multiple stakeholder groups with competing priorities 

• Ability to thrive in a fast-paced, ever-changing environment 

• Possess confidence and poise when presenting to and interacting with executive leadership 

• Must be results-oriented and commercial-leaning, with a data-driven personality 

Work Environment/Physical Demands  

• While at work, this position is primarily a sedentary job and requires that the associate can work in an environment where they will consistently be seated for the majority of the workday  

• This position requires the ability to observe a computer screen for long periods of time to observe their own and others’ work, as well as incoming and outgoing communications via the computer and/ or mobile devices  

• The role necessitates the ability to listen and speak clearly to internal and external customers  

• Travel is required (~25%) 

Notice of Equal Opportunity Employment:

The Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Academy will provide reasonable accommodations for qualified individuals with disabilities. The Academy’s goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization.