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Senior Brand Strategist

Richmond, VA
WHO WE ARE
Martin is home to over 400 makers, thinkers, problem-solvers, dreamers and believers. People whose jobs are just as interesting as they are. We’re an agency that values the candid, the curious, and the fiery. People who put their hearts first and win because of it. These are the principles we put our confidence in, and how we give our clients and our people — those here and on their way to us — a way to be seen. Invisibility is our nemesis. For our clients and for our people, we make space for all to be valued, to be celebrated, and to exist beyond the noise.
 
WHAT WE BELIEVE
We believe that when you impact culture, you impact sales. It’s that simple. Buzz is our business metric. We’ve created steady buzz for brands like Buffalo Wild Wings, CarMax, DoorDash, GEICO, Old Navy, OREO and UPS, to name a few. And we’ve been doing it a long time. Virginia is for Lovers? It's one of the most recognized taglines in the tourism industry and beyond. We wrote it in 1969.

YOU ARE:

  • Obsessing over your craft and pushing yourself to deliver the most provocative, yetsimple, briefs possible.
  • Bringing nteresting ways of looking at both the problem and the audience — the original thinking that helps unlock big, infinitely extendable ideas.
  • Knowledgeable about adjacent strategic disciplines to be dangerous, but you also know when you’re out of your depth so you’re collaborating more and more.You sweat the planning of your creative briefings as much as your briefs and your presence has come a long way.

YOU WILL:

  • Be the authority on your brands.
  • Development of brand strategies from inspiration to execution.
  • Source and apply business and consumer data to gain data-driven and compelling insights to address client business issues.
  • Be a vocal advocate of visibility.
  • Craft creative briefs and provide clear persuasive briefings to creatives.
  • Be able to tell a compelling story.
  • Recommend and implement research that will aid in the consumer insight gathering and strategic process.
  • Represent the consumer in client meetings and present research/strategy findings
  • Utilize planning tools to facilitate direction and discovery, identification of opportunities and strategy development (understand business ambition, create a POV, write briefs), and measurement (defining key brand KPIs).
  • Collaborate with account and creative teams to guide the generation of ideas, development, and presentation of creative work, and steer implementation of strategy to results.
  • Integration/alignment of communication solutions to total brand communication/campaign plans across channels.
  • Manage day-to-day planning duties for accounts handled.
  • Mentor your Strategists and Associate Strategist, helping to guide their professional, personal and career growth.

YOU HAVE:

  • Tangible experience in the field of brand strategy, strategic/comms planning, social strategy consumer/customer analysis (3+ years of work experience is a good marker).
  • The ability to craft clear, simple, and inspiring creative briefs that inspire teams to do their best work.
  • Active knowledge of how to drive success throughout the funnel.
  • Pushed yourself beyond the obvious and ask “why?” and “what if?”
  • Great communication (both written and conversationally), collaborator and negotiator — we work with a representative group of people (race, ethnicity, nationality, etc.) and we value those who are excited at the chance to communicate cross-culturally and across departments.
  • Persuasive presentation skills who can sell in ways of thinking, big ideas, and inspire interest.
  • Stood for something — we value those who can form strong POVs and fight for them.
  • Began developing leadership skills.
  • Enjoyed the work of analyzing cultural trends and identifying culture-impacting opportunities relevant to client business — this is digging into consumer behavior to uncover subcultures, translating raw data into stories, etc.
  • Worked independently, shaping and delivering on your own projects and tracking/proving their success.
  • Comfortably worked with most forms of quantitative and qualitative research methodologies, and have experience using research tools like TalkWalker, Helixa, Mintel, Forrester, Vivvex, etc.
We believe in visibility. This is the radical pursuit of our people and keeping them at the center, investing in and building safe, strong community; pouring into holistic wellbeing; and fostering an environment of maximum contribution, so that they can focus only on doing the best work of their lives.
 
HOW WE MAKE SPACE
The Martin Agency is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. The Martin Agency does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, or any other basis prohibited by law.

Should you need accessibility accommodations in submitting your application, please email talentmanagement@martinagency.com

CCPA Policy: https://www.martinagency.com/privacy-policy | https://www.martinagency.com/legal-ca

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